Sut Jhally

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    Over time, the perfect body image has changed in many ways. This is very evident in the female sex, especially through media. “Americans spend about 68 hours per week exposed to various forms of media” (US Census Bureau 2009). This media exposure through outlets such as t.v., radio, music videos, movies, and the internet, all influence the way people think about gender. The media influence is very evident in the way people view women and think about women in different cultures. Media influence on

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    A Consumer Love Affair

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    Advertisers have increasingly pushed the limits of cultural acceptance in a competition to arouse the consumers’ attention. In the new H&M commercial that aired for Super Bowl XLVIII, David Beckham performs James Bond type maneuvers while wearing only his underwear. Clearly, this commercial content attempts to appeal to visual, emotional, and primal desires. Sex and the need to reproduce are intense desires that many advertisements use as a delivery platform for product sales. Actors and advertising

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    “The Codes of Gender” is a documentary by Sut Jhally. He looks at how today’s culture creates and support gender roles for our society through mass media. The documentary analyze how men and women are taught to conform to look and behave a certain way to meet society expectations of what is ideal to being a male or female. Sut Jhally uses references points from Erving Goffman’s book titled Gender Advertisements, about how advertisements broadcast women in the most bizarre positions; These advertisements

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    Sut Jhally Dreamworlds 3

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    Dreamworlds 3: Desire, sex, and power in music videos Director Sut Jhally, in his documentary film, “Dreamworlds 3: Desire, sex, and power in music videos”, analyzes the issue of how women are portrayed in the music world. Jhally, in his film argues how music and media has become a proud industry when it comes to advertising women, all for the benefit of popularity and record sales. Jhally believes these videos both inform and misinform our culture about our dominant attitudes regarding femininity

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    Advertisements are means for corporations to present and persuade the public into buying their products. However, the notion that they are simply selling a product overlooks the deeper realities of advertising which, sells us ideas, constructs, and understandings of the world around us. Societal values and consensual truths underpin the advertisement industry. I argue that the Axe excite commercial creates a distorted reality, where identities are depicted through familiar but exaggerated representations

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    Advertising shapes a society’s culture, and reflects its values. Furthermore, advertising is a part of “a discourse through and about objects” as it does not mention anything about the product but how it is connected to major domains in our lives (Jhally 328). The makeup product of Tom Ford is not mentioned in the ad whatsoever, but the mirror is used as an indication of beauty viewed through society’s expectations. It promotes images of what the audience assumes to be “the good life” as it tries

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    A one-hour long film produced by Media Education Foundation and directed by Sut Jhally, Tough Guise is a documentary released in 1999. The film features Jackson Katz - an anti-violence educator, filmmaker and author – who, as the title of the film itself implies, speaks about representations of violence and hypermasculinity prevalent in our social media, and how this affects our society as a whole. The film starts with the narrator, Jackson Katz, underlining the extreme notion of masculinity that

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    3. Goffman defines ritualization of subordination as “female bodies in particular are used to demonstrate the broadest social idea and what the culture defines as feminine as a subordinate relationship as to what the culture defines as masculine”. This means that by social aspects and ideals, women are depicted as subordinates and are underlying to men because of how the culture is defined. One position in which women are depicted as subordinates and defenseless is when they are lying down. They

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    process that reflects certain interests. Said claims that the way the West looks at the countries and peoples of the Orient is through a lens that distorts the actual reality of those places and people. Key Arguments In a 1998 interview with Sut Jhally, Said explained that Orientalism for him stems from a place of personal experience. The images he saw of the Orient were ones of mystery and magic, and he found these portrayals to be fairly consistent across all types of art. While these portrayals

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    Codes of Gender SUT JHALLY “It is only when we start to look at [advertisements] carefully that we begin to see how strange and weird they actually are and begin the process of thinking independently, for ourselves, about what the culture holds up as normal.” 50 points total 1. What are the various types of gender expressions in advertising that reflect gender identity? (5 points) The various types of gender expressions in advertising that reflect gender identity are commercialization. The

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