Swoosh

Nike and Sweatshop Labor Just do! The famous slogan for Nike Company paired with the iconic “Swoosh” is a worldwide phenomenon in the athlete footwear scope. For $35 a college student designed the famous Nike Swoosh. Nike, formerly known as Blue Ribbon Sports prier to its name change in 1971, was cofounded in 1964 by Bill Bowerman, Price Waterhouse and Phil knight. The trio each invested $500 in the start of their business and thus Nike, as we know it was born. Nike is widely known for their design

Introduction This case study will examine the industry in which Nike resides and how it has been doing over the last 5 years while analyzing the pros, cons, and risks associated with Nike's core marketing strategy and how they managed to develop a strong customer relationship with their target market. In addition, I will name the three top competitors of Nike and decide what is it about their company, brand, and product development that allows them to be competitive in the industry. Finally understanding

Globalisation is a process by which national economies become more integrated and interdependent with one another. It is the increasing expansion of money, culture and ideas. It is the interaction and integration among the people, companies and governments of different nations. It is shaping the world around us in ways and at a rate that was unimaginable just two decades ago. Advances in transport such as the steamship, jet engine, and container ships and in communication infrastructure including

the product directly to the consumers/athletes, sending emails to local running tracks informing them about Blue Ribbon Sportswear. They grossed $8000 in the first year (Nike Inc. 2011). The Nike Swoosh logo that represents Nike today was design and created by Carolyn Davidson in 1971. The Swoosh logo and slogan Just Do it, expresses the brand and its philosophy. Caroline a student at the Portland State University in advertising designed the logo that would be place on the side of the shoe, it

Strengths: • Strong brand recognition – In today’s sports industry Nike’s is one of the most recognizable and famous brands. Nike’s “swoosh” logo alone has generated millions of dollars and can be seen as a huge source of income for the company itself. Over the past years Nike has built a widely known sporting company through partnerships with many prominent figures whom excel in the sporting world. The collaboration with these figures has impacted the company not only through increased income, but

EXECUTIVE SUMMARY This business report will examine NIKE incorporated. A brief history will be provided followed by a detailed analysis of the components of globalisation, including topics such as: ➢ Role of transanational corporations ➢ Global consumer ➢ Impact of technology ➢ Role of governement ➢ Deregulation of financial markets Also an analysis of NIKE’s marketing startegies will be included eg: ➢ Market segmentation ➢ Product and service ➢ Promotion ➢ Place distribution

Nike Presentation of Facts Surrounding Case Background on Football and the FIFA World Cup: Football (Commonly known as Soccer in the U.S.) was and still is the most popular sport in regards to viewership worldwide. In 2006 it was estimated that the sport of football was played by more than 265 million people, and continuing to grow (These estimates were up from 2000, estimated 42 million). Profession leagues exist throughout the world and the most popular teams were in Western Europe. The history

When our professor first presented this project paper to us my mind began to wonder. What is a good company to research and present it to my fellow classmates. My first selection was “Chik-fil-a”, but I wasn’t sure if we could write about fast food franchises. So I continued to brainstorm about a topic to expound on, even going as far as in asking my buddies and co-workers for suggestions. “Walmart”, “National Football League”, “National Basketball Association”, “Nationwide Insurance”, and “LG”

Date of Submission: 13 December 2009 Title of Assignment: Integrating Business Values: The Legality, Morality, and Social Responsibility of Nike’s Overseas Labor Practices and Misleading Statements to the Media. CERTIFICATION OF AUTHORSHIP:I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased

In 1964 Nike was establish under the name Blue Ribbon Sports, yet it only needed 7 years until it became the undisputed leader of athletic brands in the world. However, as the saying goes that you need lifetime to build a reputation and five minutes to destroy it the story of child labour or what became publicly known as sweatshop cases unfolded in 1991 when a picture by The New York Times of a child sewing a shoes that had Nike logo was revealed to the world. Although employing a child is alone