Swoosh

Informative Speech Outline Carolyn Strickland COMS 101 September 21, 2015 Organization: Topical pattern Audience analysis: My audience consists of two white males and one white female, all of whom are students enrolled in the local community college. Their current fields of study include the following: criminal justice, fire/science/paramedic, and pre-nursing/education. Each of them comes from a Christian home with either a parent or close relative already working in the medical field. Topic:

sail on the glistening blue water, the water is freezing as it touches your bare skin. The air is brisk and chilly very different from in the town as the it’s much warmer. The breeze is filled with a salty mist that comes off the water in a light swoosh. Our ship is sturdy and made out of the best oak trees that have been carved to my exact liking. As the ship moves along the salt water it gives the oak a sweet smell that dances in the breeze. Our ship has eight lads including myself . The first

states, “engineered and built to the exact specifications for championship athletes around the world.” Nike has become the measuring stick in the world of merchandising and endorsing. Top athletes around the world are often seen with a famous Nike swoosh on their shoes. It is not uncommon to see some form of Nike product everywhere you look. Nike “head honcho” Phil Knight wants to keep it that way, too.      In the spring of 1972, Phil Knight, a graduate of the University of Oregon, introduced

“The prince is gone.” Princess Marigold of Maven remembered these words as if they had been spoken to her yesterday. Her soon-to-be husband from the Palace of Warthorn had gone missing. Marigold now spent her days either talking to Arley, the dragon guard, or sobbing in her room. She loved Arley, but could not tell her father. She would be a disgrace. He wouldn’t understand. Why didn’t anything go her way? Marigold woke from her day-dreaming trance to hear her father’s voice. “Marigold! Come

1. Carolyn Davidson - Nike One of the most recognizable logos around the world is Nike’s signature check mark. Carolyn Davidson was a still a student at Portland State when approached to help design a logo for Phil Night. She designed the iconic swoosh in 1971 and was paid $35 dollars for it. And while the company later gave her a bunch of shares of stock, she says seeing the logo in everyday life still makes her feel surreal.

that just makes it a little brighter. This class is one of my favorites because it’s not always just a bunch of work in her class. For tests, we do review games, extra credit, and she even allows us to come during lunch and many other things. Slam! Swoosh! Clank! Most people would let a basketball game come to mind when they hear those sounds, but

CAROLINE. Ever heard the name? A student advertising freelancer. (Still no clue). It was Caroline who designed Nike’s SWOOSH logo for $35 in 1971. (Today you will have to pay a little more than that to buy the swoosh on a pair of ordinary Nike sneakers.) Time ushers change and change requires the old to be replaced by the new. Business is no different; it has witnessed a fair share of evolution. Once upon a time, the quest was for everything tangible. Cash, real estate, machinery, inventory

“Just do it” is a phrase synonymous with the brand Nike. The way Nike does this is clever, by effectively using rhetorical elements they not only successfully sell the message of the advertisement, but they ultimately also successfully selling their brand to the audience. By Nike saying that the audience can achieve greatness, Nike are essentially saying that they can make you achieve greatness. This is the main argument in the advertisement that Nike uses to convince the audience to buy their products

competitive teenagers”. Other than these groups, they were also targeting the athletes and sports enthusiasts. 1.5 Prevailing Corporate, Business and Functional Strategies Nike’s main strategy revolves around product branding. Their brand compromises of a swoosh logo which is accompanied by a message of “just do it”. The logo was imprinted on all of their products with the message developed to express the individuality of their target group. The branding was further promoted by Nike’s relentless approach

’SWOOSH!’’ That was the sound of someone’s foot kicking a soccer ball, or was it a football? Either way the only important ‘’SWOOSH’’ sound is the one that is heard on the sports fields that Erik Fisher plays. Why you ask? Because in Tangerine by Edward Bloor Paul Fisher will learn that even those visually impaired can see when someone is cruel. Author Edward Bloor lived in Trenton, New Jersey before attending Fordham University in New York, and now resides in Florida. He has penned books titled