there so they can sell things because if people do not know about their brand then they probably would not buy it. Advertisements are used to convince people that their product is worth spending money on. The advertisement I will be exploring is a Tampax Pearl tampon ad I found in an InTouch magazine. The exigence for this ad is that the company feels not enough people are buying this brand of tampons due to the many other brands that sell similar products. Because of this, the purpose of this advertisement
Tampax, Tambrands’s only product, is the best-selling tampon in the world, with 44 percent of the global market. In the overseas market, Tambrands officials talk intensely of a huge opportunity. Only 100 million of the 1.7 billion eligible women in the world currently use tampons. Tambrands has divided the world into three clusters with cluster three being the most difficult to market tampons due to culture and religious beliefs. Therefore, Tambrands has approached Proctor and Gamble about a buyout
is a time when a female becomes physically, emotionally, and mentally affected. It has been known to be a women’s worse nightmare. It’s the infamous menstrual cycle. The only thing that makes this time manageable is a good, reliable tampon. The Tampax Pearl ad persuades buyers to purchase their product through role models, settings, and props. The ad context is directed towards the teenage female population. A high school football field is the setting for the ad. The main characters portrayed
It is important because each Miss has her own opinion and different comfort levels to relate and look for. There is the Playtex ad, exclaiming the sport level protection that is comfortable, while the Tampax brand emphasizes relaxing protection anywhere you desire to explore. The Playtex and Tampax ads attempt to sell tampons and pads to young women. They attract potential buyers by providing a delightful image in the center of the page. Both brands are complying light colors and active scenes.
Menstruation is a natural and necessary process that has been occurring since human beings can remember. Because of this necessary process, forms of sanitary protection have been concocted to meet the needs of women to care for themselves during their menstrual bleeding period. There have been numerous approaches used by women from all over the world and over the years. Of the numerous materials, used to collect and dispose of menstrual waste, two have remained most popular, the pad and the tampon
No woman wants to have her period. Periods can be messy, painful, frustrating, and feminine supplies can be expensive and embarrassing to buy. Now imagine being homeless while experiencing a period. Unable to buy the proper supplies for a period and having a risk of staining clothes you own. Without access to a regular shower, you are unable to clean yourself. Tampons used in a long amount of time than recommended has a high chance of getting Toxic Shock Syndrome and also more prone to infections
the 1994 campaign for Lil-lets tampons, which repositioned the brand and reversed decline in brand share in the face of: declining market due to increased competition from towels, health scares associated with tampons, and an aggressive competitor (Tampax). This TV campaign was the first to be passed by the ITC for screening before the 9pm `watershed'. New strategy based on idea of `discretion': to affect not only the product but also the manner of communication in packaging and advertising (qualitative
's July 2015 edition. MARKET SITUATION Carefree is a lesser known and lesser used brand in comparison to its competitors, so its important for their ads to really resonate with their target market. Competition in this industry is mainly between Tampax, Always, and Playtex, which almost leaves Carefree out of the running. Carefree products are sold in Target, Walmart, and drugstores like Walgreens, CVS, and Rite Aid. Another thing to consider with this industry are the consumer attitudes towards
Cancel culture is a heavily discussed topic in today’s world. Some see it as one of the most toxic things that is happening in the world, while others think that it is a good tool to use to help hold people accountable. There are even some who think that cancel culture itself does not exist. While most see it as a pointless tool, cancelling culture is a necessary evil. It is a way to hold people accountable for their actions, but with how people are in the media, it can go to the extreme. While reading
see how after that things started going wrong quickly. The young girls began exploring into their new American culture, and every step they would take toward American ways would make Mami or Papi upset. For example in Sandi’s experimentation with Tampax was appalling to Mami, who then soon sent them away to all-girls boarding schools. The parents would want nothing more than for the girls to marry “homeland boys, since everyone knew that once a girl married an American, those grandbabies came out