Tampax

It is a day in the summer of 1974 on the block of 1520 Sedgwick Avenue, Bronx, NY. The grass is blazing, the air is fresh, and the kids are shrieking with joy. This is where it happened. DJ Kool Herc popped in his new record playing smooth rhythms of jazz and blues with the integration of Jamaican sound creating a new genre that would soon sweep the nation. He called it Hip-Hop. Some would call it “black noise”, but to urban African Americans it was music they could own; music they could learn to

Executive Summary Procter & Gamble (P&G) is a multinational consumer-product company which operates in nearly 80 countries with more than 300 brands. With its core competency in development and commercialization of products and brands such as Pampers, Tide, and Wella which are part of P&G 's 22 billion-dollar brands, P&G has been highly successful in the market with sales of $68 billion and a net profit of $8 billion in 2006. Its aggressive international expansion and innovation-driven strategy

Music is a central part of most adolescent lives. In todays society music is a part of everyone’s daily activities. Certain genres contain frequent references to sex, drugs, and violence. Certain genres receive their fair share of bad media including crime. Everyone knows that music all by itself can have an effect on people but when music is influencing crime into their lyrics it becomes an interest and concern for society in general. During the past few decades, music has become increasingly explicit

The Procter & Gamble Company, also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, USA. Its products include pet foods, cleaning agents and personal care products. Prior to the sale of Pringles to Kellogg Company, its product line included foods and beverages.[2] In 2012, P&G recorded $83.68 billion dollars in sales. Fortune magazine awarded P&G a top spot on its list of "Global Top Companies for Leaders", and ranked the

2 Procter & Gamble Case Study Contributors: Kyla Porter, Gladys Moreno, Jennifer Peters, Jessica M. Hernandez. California State University San Marcos 2 TABLE OF CONTENTS Company Summary Business Description Company Timeline Company Analysis Business Developments- A Review Discussion of Business Strategies 1. Expanding Their Portfolio 2. Developing Adjacencies 3. Entering New Categories With Disruptive Innovation 4. Growing Share 5. Growing Markets SWOT Analysis Strengths Weaknesses Opportunities

M8:A2 Marketing Strategy George R. Rivera, Jr. MKT230 UB Principles of Marketing Instructor Michael Loflin February 29, 2012 Argosy University - Inland Empire Online Author’s Notes: George R. Rivera, Jr., School of Business, Argosy University - Inland Empire Online. George R. Rivera, Jr., is a student in the School of Business, Argosy University - Inland Empire Online. This class paper is M8:A2 Marketing Strategy for MKT230 UB Principles of Marketing, Instructor Michael Loflin, February 29

‘Judy and John’, the New Zealand Woman’s Weekly’s ideal engaged couple, were preparing for married life and building a house in 1954. Judy was the expert on ‘the kitchen, the laundry, the decorating and the cleaning’, and she was not to worry her head about the garden, the exterior, the lighting or the roof, as these were John’s concerns. Judy intended to work during the first two years of marriage ‘so they can buy extras like the refrigerator, washing machine, floor polisher, good radiogram and

BCO 321 Strategic Management School of Business Vincent Chee, 110144 Ricky Liew, 100517 Walter Chin, 100936 Table of Content Case Abstraction 3 Vision Statement (Actual) 4 Mission Statement (Actual) 4 Mission Statement (Proposed) 4 Vision Statement (Proposed) 5 Slogan (Proposed) 5 The CPM Matrix of P&G Company 6 External Factor Evaluation (EFE) Matrix for Procter and Gamble (P&G) 9 The I/E matrix for Procter and Gamble (P&G) 14 Internal Factor Evaluation (IFE)

TABLE OF CONTENTS A. Industry and Sector Overview 2 1. External Analysis 3 a. Technology 3 b. Demographic 3 c. International Exposure 4 2. Economic Indicators 4 a. GDP Growth 4 b. Household Income 4 c. Foreign Exchange Risk 4 3. Competition within Sector 4 B. Procter and Gamble: Company Analysis 6 1. Activities and Products 6 2. Strategic Position and Competition 7 3. Financial Analysis 8 a. Review of Business Segments 8  Health Care 8  Fabric and Home Care 8  Baby, Feminine

Language of Advertising and Communication via Advertising Contents Introduction 3 Chapter 1. Concept of advertising as an act of communication 7 1.1. Definition of Advertising 7 1.2. Communication and Advertising 8 1.3. Functions of Advertising 12 1.4. Image Advertising 14 1.5. Advertising Text and Slogan 15 1.6. Conclusion 16 Chapter 2. Language of advertising 18 2.1. General Characteristics