Tata Motors

An Intro – TATA Motors Lucknow TATA Motors is India’s Largest and only fully integrated Automotive Company. It began manufacturing commercial vehicles in 1954 with a 15 Years collaboration agreement with Daimler Benz of Germany. Since 1969, The Company’s product have come out of its own design and development efforts. Buses ranging from 12 seaters to 60 seaters, special vehicles, off road vehicles and defence vehicle. PASSENGER CARS UNIT Hatchback Indica. Indigo Sedan. Marina, Its station wagon

ensure that the above promise is delivered? Identify the Brand Elements | | 1. The brand we are working for is the global TATA brand. TATA Motors is a part of the TATA group and the use of the TATA name and trademark (logo) is governed by manuals, codes and agreements

TATA MOTORS Executive Summary Warren (2008) asserts that strategic management is a systematic approach to identification of environment of the company, need for change and then initiating the necessary change in the organization. The discipline of strategic management goes beyond the development of strategic plan for the organization and it includes pre planning and strategic planning processes. This report has analyzed the strategic management strategies of Tata Motors which is a part of Tata

far as Tata Motors is concerned and in the current automobile marketing system, the dealer orders cars in advance in a `push' system driven by the Tata Motor’s agendas, and there after the dealer has to bend the customer's requirements to existing stock. The typical

Executive Summary Tata Motors, the General Electric of India is a conglomerate with a commanding presence in a vast industries across India and globally. In January 2008, Tata introduced to the Indian public it’s ultra cheap car “Nano”. The expected retail price for the Nano was expected to be as little as USD2,500 and would cater for the fast growing middle class segment of the Indian population. Tata Motors was set to change the face of the automobile industry in India. This was however met with

Many companies ignore these markets because they may think it is difficult to gain a lot profit from these markets, so Tata Motors decided to target these markets and provided low price cars that customers can afford. Weaknesses: The weaknesses of Tata Motors are mainly too many competitors form domestic and foreign: Domestic competitors: 　　Because of the barriers to entry Indian automobiles markets by government policy, there are

INTERIM REPORT TATA MOTORS-JAGUAR LAND ROVER ACQUSITION Table of Contents Executive Summary 3 Introduction 4 SWOT Analysis of Ford Motor Co 5 Business Strategy of Ford 6 SWOT Analysis of Tata Motors 7 Why Acquisition 9 Future study 9 References 10 Executive Summary: This project aims at analysing the acquisition of Jaguar Land Rover by Tata Motors. Jaguar and Land Rover brands were held by Ford Motor Company. Ford had

HR Practices at TATA Motors At Tata Motors, Human Resources Management is actively linked to the Corporate Vision and goals. The HR approach of Tata Motors is through Total Employee Development Focus. In Tata Motors, HRD includes a large area of the personnel function. It starts from the very process of human resources planning and ends with detailed drawing up of individual development plans and their follow-up. The management of Tata Motors believes that HRD is one of the most important functions

To: Mr. Ratan Tata, Chairman TATA Group of companies, India From: ------------------------------------------------- Date: Fall 2008 The issue that TATA Motors Inc. is facing right now is to predict the viability of the Project Nano. Also, TATA Motors Inc. wants to know what other steps it can adopt to improve the chances of success for its newest venture- The Nano. Overview TATA Motors Inc., part of one of the most respected Business Houses in India-TATA Sons INC., is currently

countries have followed. This paper aims to illustrate the similarities and differences in the catch-up process of an Indian and a Chinese firm. Firstly, the paper describes the different macroeconomic environments in both countries. Secondly, Tata Motors Limited and Shanghai Automotive Industry