Tata Nano

INTRODUCTION In the modern society brands not only signify the product or company but also have a strong relationship with perceived quality, consumers’ life style, social class, taste etc. The motivation behind this study is to frame a more profound thought of what impact a brand name can have, when individuals go for buying, pick the items between various brands, particularly private vehicle like car. Furthermore, this concentrate additionally tries to investigate the connection between various

CHAPTER I INTRODUCTION This part incorporate the profile of Indian Automobile industry and Theoretical background of the study PROFLE OF INDIAN AUTOMOBILE INDUSTRY India is a standout amongst the most huge developing auto markets on the planet today. Driving Automobile Ltd. Hindustan Motors (HM), which began as a producer of auto segments graduated to fabricate autos in 1949. Because of the License Raj which restricted outside contenders to enter the Indian auto market, Indian streets were ruled

INTRODUCTION: Tata motors limited is the India’s largest automobile company, with the consolidated revenues of INR 2, 62,796 crores in the year of 2014-15. It is the leader in the commercial vehicles in each segment, and among the top in the passenger vehicles with the winning products in the compact, midsize cars and the utility vehicle segments. The Tata motors group has over 60,000 employees are been guided by the mission “to be passionate in anticipating and providing the best vehicle

INTRODUCTION Tata Motors Limited was earlier called as TELCO. TELCO is short form for Tata Engineering and Locomotive Company. The headquarters of Tata Motors are in Mumbai, Maharashtra which is also known as financial capital of India. As the name suggests Tata Motors is a subsidiary of the Tata Group. Tata Motors is the seventeenth-largest motor vehicle manufacturing company and designs and manufactures cars, buses, trucks, vans, military vehicles and construction equipment. The company has sold

analysis of NANO car 2.1.1 About TATA MOTORS [1] TATA Motors is India’s market leader and largest automobile industry. It is established in 1945. First TATA vehicle rolled out in 1954 and today over 8 million vehicles ply on Indian roads. Consolidated revenue for 2013-14 is INR 2,32,834 crores (USD 38.9 billion). Over 60,000 employees will work in TATA Motors. TATA Motor’s manufacturing facilities spread across

world event disrupt or completely destroy operations. Tata motors dealt with political battles as well as a terrorist event. In a USA Today article titled “India 's Nano goes on sale” Sharon Silke reported that the Launch of was Six weeks late after political battle over the land where the car was to be built. She also reported that terrorist attacks in November of the year prior to the Nano’s launch would affect its future success. When the Nano was first unveiled the economy was in a good state

MODEL ESSAY Tata Motors’ Singur Case (Nano Controversy) Introduction I have taken the case on Tata Motors Ltd. The case was all about on the Tata Nano Singur Controversy. This controversy refers to the Tata’s Nano Factory at Singur in Hooghly district in West Bengal, India. Since Tata Motors Started constructing the factory over there in Singur, the small place comes into the media worldwide. Tata Motors started this factory to manufacture 25000 cars firstly. The plans of Tata Motors were that

Tata Motors is India’s largest automobile company by revenue and is also one of the popular vehicle manufacturers in India. Tata Motors began manufacturing commercial vehicles in 1954 with a 15-year collaboration agreement with Daimler Benz of Germany. This partnership has led Tata Motors be the world’s top five manufacturers of medium and heavy trucks and the world’s second largest medium and heavy bus manufacturer. Tata’s product line ranges from world’s least expensive automobile vehicle, the

I. Core Problem / Issue Tata Motors has continued to increase its presence in the car industry throughout Asia and the world, but especially in their home country of India. From their goal of providing innovative affordable products for the masses, they have expanded from commercial vehicles into passenger cars, becoming India’s largest automobile company. As part of their global expansion strategy, Tata Motors acquired Jaguar Land Rover (JLR) in 2008, which allowed them to move into the higher end

Political: Tata Motors operates in a vast amount of places all across the world . They’ve had great success in regions like Europe, Africa, Asia, the Middle East and Australia. When it come to politics influences Tata Motors need to pay close attention to Laws and regulations as well as the governing bodies that control the area. Local governments regulate commerce, trade, and investments. The local markets and economies are all influenced by national and local influences. For example, Tata motors