Telstra

environmental perception, Telstra has mainly approach on minimizing the environmental impact. Also addressed improve the environment performance to their suppliers and customers. Telstra focused on three elements of its environmental performance, which are reduce energy use and carbon emissions for excellence operation, quantifying the products and services from environmental customer value proposition, actively minimizing environmental impact to gain the sustainable supply chain (Telstra 2015). 4.1. Energy

Introduction of Telstra Telstra is the Australia’s leading telecommunication and information services company. It has provided the range of communication services which are competent in the market. The industry offer 16 million mobile services, 7.5 million fixed voice services and three million retail fixed broadband services around the country. The company comprise with the Australia largest stakeholders with 1.4 million. The research projects will discuss and analyse the sustainability of the Telstra network

future for Telstra. In June 2015 Telstra launched Australia's largest wifi network Telstra Air, which gives telstra home broadband customers the power to use their data allowance and go online at thousands of hotspots in Australia and millions of hotspots overseas. This is an expensive investment, contributing to the decline in fixed product revenue (decline 1.9%). However, it will increases customers value and distinguishes telstra from other telecommunication providers. Telstra also formally

information transfers industry produces and all new innovation must stick to a strict arrangement of government rules. Products and administrations gave by the Telstra business additionally needs to fit the security and protection government regulations. Economic factor, financial development, expansion and interest rates can all have an effect on the Telstra business. Rival telecom organizations need to stay aggressive yet most have needed to raise costs amid the worldwide retreat. Distinctive organizations

are location and density of the population. The telecommunications coverage in rural and regional areas in Australia has monopolistic characteristics. Telstra has a competitive advantage over Optus with 99.3% coverage of the population compared to Optus with a 98.5%, this is equivalent to an estimated 192,000 more potential customers. Although Telstra has this competitive advantage they claim that the revenue received from their rural base stations does not cover the cost of development and maintenance

Introduction Telstra is an Australian company, which have an international presence in 15 countries, including China. They leads telecommunications and information Service Company by providing a full range of communications services and competes in all telecommunication markets. The primary activities of the company are providing basic access services to businesses and home in Australia such as mobile telecommunication, content and broadband access. Offering million variety of retail fixed broadband

One part of internal analysis focuses on the relevant strength of Telstra when adopting NBN. Resource-based theory can be explained how Telstra can create a sustainable competitive advantages based on the inside resources they own. This relates to two main capabilities: distinctive capabilities and reproducible capabilities. Compared to distinctive capabilities that an entity has set of business attributes to perform better which is difficult for competitors to copy, reproducible capabilities is

Telstra’s decision to offshore outsource from different paradigms can affect on its main stakeholders, such as shareholders and investors, customers and employees. 1) Shareholders and Investors Shareholders and investors are main stakeholders of Telstra as well as other companies. From the views of these groups, the offshore decision could expand profitability and the levels of competitiveness (Tsalikis & Seaton 2008, cited in Robertson et al, 2010, p. 168). The offshore activities bring consequences

Telstra has been facing competition since 1990s from all the communication providers including Optus. Anchored deeply into its career planning, corporate social responsibility and sustainability are fundamentals to Telstra's business responsibilities, initiatives and leaderships. For Telstra, sustainability is all about an answerable, authoritative, and a responsible business access that conceives a deep-rooted stakeholder profit by catching into consideration how business works at every magnitude

Opinion on Telstra Advertising Campaign. From the literature, Telstra has been a long term sponsor of the Australian Olympics team but currently it is not the sponsor of the team. The issue is that Telstra has been using the advertising campaign ‘I go to Rio’ and have a similar advert stating they are ‘Official Technology Partner of Seven’s Olympic Games Coverage’. This is contrary to the real situation since the team had a different telecommunications partner during the Rio 2016 Olympics. The Australian