Tencent QQ

2012-09-1-242-1 April 12th, 2012 Qihoo 360 Technology Co. This case was jointly prepared by Prof. Bingsheng, CKGSB YANG CKGSB Center. and Guchuan, Case TENG On March 30th, 2011, Qihoo 360 Technology Co. (hereinafter referred as “Qihoo” or “Qihoo 360”), founded less than 6 years ago, started to trade on the New York Stock Exchange (NYSE: QIHU). On the first day of trading, Qihoo 360 opened at $27, a massive 86.2% above the issue price, and closed at $34, generating a first-day yield of 134

didn’t work well. The company’s core business is QQ which is an online instant messenger. All of tencent’s other business will be rolled out base upon the QQ. They want people who use QQ can also shop online easily. So they made the strategy according to that point. They developed E-commerce websites which made no difference with Taobao and Tmall but didn’t make them to success. Why does this happen? What’s Tencent’s strategy? Introduction As Tencent announced to take 15% stake of JD.com[1], which

previous sections, it has been discussed that Tencent Games has a bad reputation because they lost sight of customers’ importance and many competitors came after them. However, there is a bigger reason behind these facts which caused all afterwards problems—Tencent Games’ big market share. According to research data, since 2009, Tencent Games became as the company who controls the largest market share in Chinese gaming industry. As of 2015, Tencent Games has managed more than half of the overall

Executive Summary Introduction Discussion 1. Strategic Management Accounting: The Beginning To survive and succeed in the ever-evolving global business climate requires an understanding on how to formulate business strategies that are future proof (Daud, 2012). In reaction to this growing pressure firms are looking for innovative ways to remain competitive and apply a strategic perspective in every aspect of their business. This led to a close up on conventional management and cost accounting practices

and voice messages), group chat, and etc. (Tencent, 2016). As its Chinese name Weixin indicates, this service focuses on communicating through micro (Wei) messages (Xin). However, Weixin is not only a text and voice messaging communication service, it also introduces several social and media functions. Firstly, Weixin raises a personal photo stream service called ‘Moments’ for users to share their ‘best moments’ to people in their contact list (Tencent, 2016). Moments is a relatively private space

Some of Chinese ISP(Internet service provider) just like Tencent, Baidu, Sina etc. are entering the next phase in China's development: they are establishing co-operations with international partners, licensing their services, and some of them are even in the phase of initiating overseas operations. The Figure

l Social Media Business Model Analysis - Case Tencent, Facebook, and Myspace Logistics Master 's thesis Xiaoyan Hu 2011 Department of Information and Service Economy Aalto University School of Economics ABSTRACT The term of social media is becoming increasingly popular presently, the amount of social media users is growing dramatically, and the monetization of social media has been discussed in publications but not in details. Nowadays, the most frequently used approach to make money for

l Social Media Business Model Analysis - Case Tencent, Facebook, and Myspace Logistics Master's thesis Xiaoyan Hu 2011 Department of Information and Service Economy Aalto University School of Economics ABSTRACT The term of social media is becoming increasingly popular presently, the amount of social media users is growing dramatically, and the monetization of social media has been discussed in publications but not in details. Nowadays, the most frequently used approach to make money for

Alibaba Group Holding Limited is a publicly traded in HangZhou, China. It start operate from 4 April 1999. Alibaba.com Limited, primary company of Alibaba Group, is the world’s largest online business-to-business trading platform for small businesses. Alibaba Group is a HangZhou-based group of Internet-based e-commerce businesses, including business-to-business online web portals, online retail and payment services, a shopping search engine and data-centric cloud computing services. Alibaba.com is

Theory of Wechat the impact on college students' interpersonal communication: micro letter as a new means and new way of interpersonal communication, quickly get the attention of college students and active participation. Micro letter is developing rapidly, the user main tend to be younger, highly educated. Micro letter application subject of college students, in the interpersonal communication has met many challenges and opportunities. Therefore, college students to use micro letter is very concern