Terracog Global Positioning Systems: Conflict and Communication on Project Aerial Essay

WRITTEN ANALYSIS AND COMMUNICATION - I TerraCog Global Positioning Systems: Conflict and Communication on Project Aerial By RAHUL.R (111039) To: Richard Fiero, President Tony Barren, Director of Production Ed Pryor, VP - Sales Allen Roth, Director of Design & Development Becky Timmons, CFO From: Emma Richardson Date: 14th March 2008 Sub: Decision to be taken for the project Aerial It’s high time that we have to take the decision regarding

WRITTEN ANALYSIS AND COMMUNICATION - I TerraCog Global Positioning Systems: Conflict and Communication on Project Aerial By RAHUL.R (111039) To: Richard Fiero, President Tony Barren, Director of Production Ed Pryor, VP - Sales Allen Roth, Director of Design & Development Becky Timmons, CFO From: Emma Richardson Date: 14th March 2008 Sub: Decision to be taken for the project Aerial It’s high time that we have to take the decision regarding

TerraCog Global Positioning System: Conflict and Communication on project Aerial   - Mayank Shah     Background and Critical Issues:   TerraCog is a privately held company specializing in high-quality Global Positioning Systems (GPS) and fishing sonar equipment.  The company has a strong customer base of serious outdoor enthusiasts who value the durability and value-added features of TerraCog’s GPS units.   In spring 2007, the company embarked on a project to enhance their high-quality GPS

TerraCog Inc., is a company that offers global positioning systems particularly to consumers that like to be outdoors. TerraCog had proven that even though they aren’t always the first to the market they still have a great product. This great product was better than their competitors and they also were able to address customer’s needs. They are known for a product that is durable and has multiple features such as an integrated compass and a barometric altimeter. Precise navigation is the area that

TerraCog has many tensions that are causing the company to suffer. The company has an unstable executive team that lacks true leadership, there are no clear departmental or individual objectives, group structure is lacking, the team lacks a decision making process, and there are many team conflicts that lacks negotiating. Richard Fiero, President of TerraCog since 1985, does not realize all the tensions his leadership team is causing for the company. Fiero has tasked a new Vice-President, Emma

Summary TerraCog is a company provide high-quality Global Positioning System (GPS). Emma Richardson, the new executive vice president of TerraCog. She was tasked with overseeing the new product - Aerial launch. “Aerial” is a GPS with satellite imagery aim to regain market share lost to “Birdsl”. Emma scheduled a launch meeting in early march in order to reach an agreement on the price point for Aerial. Participants of the meeting including: sales, products, design & development, software and firmware