Tesla Motors

MKT 615 – MARKETING PLAN Tesla Motors Marketing Plan GROUP 4 Mathalikunnel, Sebastian Sunny Medipally, Krishna Chaitanya Medishetti, Naresh Kumar Ogunrayi, Olufunke Pan, Yiran Patel, Kiran Patel, Malaykumar Shashikant   EXECUTIVE SUMMARY Background Tesla motors was founded in 2003 by a group of engineers in Silicon Valley who wanted to prove that electric cars could be better than gasoline powered cars. With instant torque, incredible power and zero emissions, Tesla motors is creating new generation

MKTG6011W Strategic Marketing Action Learning Project TESLA MOTORS Students: Marcus Chau (1155038866) Subrato Chowdhury (1155058345) Rodrigo Gonzalez (1155065430) Michael Ngan (1155040726) Carolina Quiroz (1155065428) Marcelo Seguel (1155065429) Samir Sepúlveda (1155065427) Professor: Larry K. Y. Poon Teaching Assistant: Yvonne Ning Date: May 10th, 2015 Index Executive Summary 1 Methodology 2 Business Strategy of Tesla in the US: 3 Value proposition and Competitive advantage:

Tesla Motors, Inc. was established in 2003 by the engineers with important mission: to change status quo and prove that electric car could change the automotive industry and the way how people travel every day, while providing luxury, eco-friendly and sustainable solution to decrease the impact of transportation on the environment. Tesla Roadster, the very first product of the company, released in 2008 was designed as electric, zero emission but luxury sports car that with great performance of 0-100

ny History (1)Tesla Motors was originally founded in 2003 by CEO Martin Eberhard and CFO Marc Tarpenning . According to Tesla. com, the company was named after the Serbian engineer Nikola Tesla who invented the induction motor and alternating-current (AC) power transmission in 1888. Eberhard and Tarpenning decided to design their first electric sports car using the design of Nikola Tesla’s patented AC induction motor. By early 2004, Eberhard and Tarpenning were quickly joined by several other

Entrepreneurial Leadership: Tesla Motor An Truong Nguyen Stratford University Entrepreneurial Leadership: Tesla Motor Overview Tesla motors is one of the silicon based firms which normally design, manufactures and also sells variety of electric cars as well as other electric vehicle components and accessories. It is one of the public companies which trade on the famous NASDAQ market stock exchange. The company was found to make some huge profits for the first time after a period

History of Operation Tesla Motors was incorporated in 2003. in 2016, it began production of the Roadster in 2009, Model S unveiled. in 2010, TSLA IPO launched; Announced partnership to develop powertrain system with Toyota RAV4. in 2012, it Started building Supercharger Network across America and Unveiled designs and plans for Model X. in 2013, Tesla got Extreme Tech “Best Selling Luxury Car. IN 2014, Gigafactory announcement 200th Tesla Charging Station opened, and Musk announces anyone can use

Tesla Motors Inc is one of the leading companies for designs, develops, manufactures, and  selling electric cars and energy storage products. Founded in 2003 the major specialization of the company is software for automated cars, cars powered by electric energy and solar for home power. The aim and vison of Tesla Motors is to provide in the short run cars which are affordable to the average consumer, it started making first sport cars for the enthusiast for speed and environmental preservation

The launch of Tesla Motor’s Model 3 vehicle took place in March of 2016. This newly engineered, high powered vehicle is projected to be the foundation for Tesla’s marketing strategy for the up coming year. The Model 3 stands as the “turning point for the company, vaulting the young automotive brand into a new market: middle-income buyers” (Kiley). While the all electric vehicle is similar to its predecessors, the Model X and the Model S, the Model 3 is significantly less expensive. The Model 3 is

Tesla Motors, Inc. was founded in 2003 and joined the automobile industry out of Silicon Valley. The company is located in 30 different countries with 18 stores worldwide (Mangram, 2012, p. 296). Tesla Motors entered the automobile industry from a different approach in manufacturing automobiles. The company began designing, manufacturing, and marketing battery electric vehicles (BEVs) making Tesla the only manufacturer to sell a zero-emission sports car, the Tesla Roadster (Mangram, 2012, p. 296)

INTERNATIONAL MARKETING CASE ANALYSIS SEMINAR : TESLA MOTORS INC. FREDERIC Jerry ABASSI Hafiz MBOUI Celjhussia WANG Xuxing INTRODUCTION : In 1827, the french mathematician and physician Jean-Baptiste Fourier come up with the notion of greenhouse. Therefore was introduced for the first time the notion of global warming. In 1967, whether 140 years later two scientists made the first global warming previsions: doubling of the carbon dioxide at the beginning of the twenty-first century