Thai AirAsia

Safety culture: Thai AirAsia encourages safety environment by proceeding Safety Management System with safety committee and reporting to CEO to ensure that the company achieve the sustainable safety culture. Risk management: The company motivates all employees to realize the importance of risk management by participating in all processes according to corporate culture. Corporate Resource Marketing Marketing of Thai AirAsia is evaluated by Marketing Mix, product, price, place, and promotion. The

strengths are internal factor that reflect a company’s core competencies. A company can completely control, and fully utilize its strengths to gain benefits for the company. Airasia Berhad has its own strengths that enable itself to become more competitive in the airline industry. 2.1.1 Strong Connection With Outsiders Airasia Berhad has a very strong and cooperative management team. The company acquires executive management members team with different background from different industries’ professionals

The Low Cost Airline: AirAsia A study of opportunities, challenges and critical success factors LGT 3007 Air Transport Logistics Introduction History of low cost airlines The low-cost concept became a moneymaker in the United States, where it was pioneered in the 1970s by Southwest Airlines, the model for budget carriers elsewhere like Ryanair and easyJet in Europe. Definition of low cost airlines A low cost airline generally has many features that differentiate it from the traditional

Next, one of the strengths for AirAsia company would be it has a very strong management team and also significant links with government and airline industry leaders. This can be said so is because the executive management teams are mostly built up by relevant industry experts and ex-top government officials. In addition, without the protection of national airlines brought about by deregulation, building alliances as strategy became necessary for many airlines to stay competitive and gain access

17 countries (AirAsia Berhad, 2014). Furthermore, the various other services offered include flight bookings, low fair finder, customised travel, travel insurance and premium membership options (AirAsia.com, 2016a). The main market of Air Asia is in Malaysia, the market share in Malaysia is 46%, 19% in Thailand, 11% in Indonesia and 1% India (AirAsia Berhad, 2014). According to CAPA (2016a) the major competitors of Air Asia include Malindo Air, Cebu Pacific, Thai Lion Air and Thai VietJet. Furthermore

Air Asia AirAsia Berhad, is a Malaysian low-cost airline. It operates scheduled domestic and international flights and is Asia's largest low fare, no frills airline. AirAsia was a pioneer of low cost flights in Asia. It is also the first airline in the region to implement fully ticketless travel and unassigned seats. However, as of 5 February 2009, AirAsia has implemented allocated seatings across all AirAsia flights, including in their sister airlines, Indonesia AirAsia and Thai AirAsia. Its main

Introduction One of the most exceptional and economic wonders of the post-war period is the growth in a new form, known as multinational enterprise or venture (Buckley 1976). Multinational Enterprise otherwise called a MNE, is characterized as the association which involves itself in investing resources in a foreign land. Also known as foreign direct investment (FDI), this venture maintains a value added activities in more than one nation or country other than its home country. Few of the professional

1.0 INTRODUCTION 1.1 Background of AirAsia Berhad Asia being the largest continent of the world has always been home to diverse traditions, cultures, ethnicities and wonders. The country of Malaysia is in the southeastern part of Asia which is a major tourist attraction. There are numerous international airlines that take visitors and travelers to Malaysia from all major parts of the globe. There are also a number of domestic flight networks in Malaysia that takes passengers to their desired destination

Soo Kyung Song MKT 102: G Feb. 2, 2016 AirAsia: The Sky’s the Limit According to Principles of Marketing, marketing environment consists of microenvironment and macroenvironment factors (Kotler and Armstrong 90). On one hand, microenvironment states that a successful marketing requires building relationships with other company departments, suppliers, marketing intermediaries, competitors, various public, and customers. On the other hand, macroenvironment states that there are several

1.0 Table of Content Topic Page 1.1 Brief History on AirAsia 2 – 3 2.0 Macro-Environmental PESTEL Analysis 4 - 12 2.1 Undertake a Macro-Environmental Analysis using the PESTEL Framework 2.2 AirAsia Inflation Rate in Malaysia 2.3 Brief Definition on Unemployment Rate 3.0 Porter’s Five Forces 13 - 16 3.1 Analyze the competitive forces within the industry using the Porter’s Five Forces Framework 4.0 Carry out a Customer Analysis 17 5.0 Analyze