The Advertiser

Running head: BROADCASTING AND SOCIETY 1 What Impact is the DVR Having on the Advertisers? Steven Joseph Spayer November 12, 2014 BC 323 – Section IC2 – Broadcasting and Society Professor: Dr. Roger Sadler Western Illinois University BROADCASTING AND SOCIETY 2 Introduction As technology changes in the communication environment, the impact is felt in the advertising field. In case advertisers fail to adapt as well as monitor the changes being witnessed field of technological communication

Advertising has recently become a hundred billion dollar industry that affects society and our lives . On the other hand, the question still remains whether or not advertisers should be allowed to use children, and women to promote their products? In my opinion, I think that advertisers should not be able to use children to promote their products because they’re being used as sex objects, exploited, and being created artificially. When it comes to advertising , children and adolescents are particularly

about how advertisers use sexism in order to advertise to women. Craig argues that advertisers play with the stereotype that women are suppose to be perfect in order to get a man. Craig says “As in the Weight Watchers Commercials, it is the woman’s body that is portrayed as the source of the man’s attraction.” Based on Craig, advertisers advertise in a way that make women believe that to have a man, they must have a perfect body. Pozner enforces Craig’s argument by arguing that advertisers use women

avoidance, it can be extremely difficult for advertisers to penetrate the clutters to reach potential consumers, probably there is no other emphatic concept has caught more interest from advertisers than engagement as it embodies a sense of involvement. (Calder 2012). Meanwhile, digital technology continues to emerge, the enveloping technologies has impacted the communication between individuals in daily life, on the other hand, it has modified how advertiser engage with targeted consumers in a digital

featured product seem legitimate, but the majority of commercials are only meant to deceive their viewers so that consumers are manipulated into buying a product that they don’t need or a product that will not produce the same results as seen on TV. Advertisers make a living on the naivety of most consumers, therefore we must critically examine any

hire advertisers to develop a catchy advertisement to sell their product. However, most advertisers have to lie or use certain trick for the product to sell. This is called propaganda. Propaganda: information, especially of a biased or misleading nature, used to promote or publicize a particular political cause or point of view. Propaganda has changed society in many different ways. It has changed the way we think, eat, and live life. Using propaganda has become a way of life for advertisers. Many

Citizens were expected to participate in similar behavior, activities, and lifestyles. Advertisers used the desire to conform to societal ideologies in order to endorse and sell their products. However, during the 1950’s cultural revolution, Beats movement, individuals began dismissing the need to conform and began expressing their own individual endeavors. As the result of the rejection of collective conformity advertisers converted their strategies and began using freedom of expression as a ploy to get

efforts. Brands and agencies offer affiliate opportunities to publishers while affiliates sign up to market for advertisers. Below are 20 definitions of relevant terms in the affiliate space. Advertiser Often referred to as the Merchant, the advertiser is either the company that produces the products or services affiliates promote or the company that brand hired to advertiser for them. Advertisers pay affiliates or networks for delivering traffic that generates a sale or lead for their brand. Affiliate

American tradition that initiates a sense of gathering. Advertisers are aware of the monumental impact that the Super bowl has over consumers. As the result, advertisers spend a respectable amount of time strategically planning in order to create content to capture the attention, and manipulate the audiences that they intend

In his essay, Car Advertising- Dominating Nature, Alan Foljambe points out that advertisers use nature as a submissive prop and background to showcase the cars, trucks, and SUVs that they are trying to sell. In order to sell these vehicles, the advertisers will “juxtapose the vehicles with enormous and apparently timeless landscapes (247, Foljambe).” This is advertising both the car and the landscape in my opinion and should count as false advertisement because, as both Julia Corbett and Laurence