The Advertiser

colors and funny tagline to the famous Katy Perry and her very real potato chips has been carefully thought through by expert advertisers who know how to manipulate the reader into buying Pop Chips. These expert advertisers have gotten advertising down to a science. Every single aspect of this advertisement that you could possibly scrutinize is the way it is for a reason. Advertisers utilize every aspect of the human mind and its vulnerabilities to manipulate people and achieve

From time to time advertisers might request influence from the news, like when a company told US News & World Report that it would give their entire advertisements to the news source that gave out the most promising reporting to its business. However, most advertising companies

economic standards that cause negative impacts on society, as a result of adopting these mind control tactics. As Malcom X pointed out, “The media is the most powerful entity on earth, because they control the minds of the masses”. Advertisers and corporations

to realize the mind games advertisers have been playing on their subconscious minds for the past thirty years. Those same advertisers have basically taken control of people’s lives without them even having the slightest idea. Advertisers have two main goals. Their first goal is to be appealing and attract attention to a brand or company and its products. The second goal is to be encouraging and tempt consumers to purchase those products. However, not only are advertisers committing such actions.

1. Advertisers would like more people to see their products so that customers can easily recognize their products. By doing so, they can build their brand awareness. Advertisers track impressions, which means the numbers of people who see advertisement online, to measure the success because the more people see advertisements, the more successful advertisers are to build brand awareness. Advertisers want to increase customers’ possibilities of purchasing products through customers clicking their

In “Kid Kustomers” (2001) Eric Schlosser illustrates using various techniques used by advertisers in targeting children for business purposes. He uses various quotations from other authors and experts to support their facts and to show the emotional position though variation of degrees. It is worth to note that, he explores rhetorical strategy as a device to make the readers accept his arguments. Schlosser outlines his facts in a systematic logical approach. He explores this through explanation

1.2 THEORETICAL BACKGROUND: Advertising is more than simply conveying products from the maker to the last client. It includes all the stages from making of the item and the after- market, which takes after the possible deals, promoting assumes an essential part in this procedure. The item or administration itself, its importance, bundling, valuing and dissemination, are all reflected in promoting, which has been known as the backbone of an Organization. Without promoting, the items or administrations

matter of days. FLEXIBILITY AND TIMELINESS: Flexibility is perhaps the greatest strength of newspapers. Newspaper is not like any other media, in newspaper advertising, the advertise is allowed to build the advertisements in any size. National advertisers can adjust copy to match the specific buying preferences and peculiarities of localized markets. CREDIBILITY/TRUST: Consumers trust and believe in newspaper advertising more than any other medium of advertising. A survey carried out showed that

 Why has the pay­per­click search business grow so rapidly?  The reason have to start with Gross’ way thinking, as GoTo.com broke down in to  two strategies to attract advertisers: First, they charge advertisers only when somebody  clicked on a link and was directed to the website, this is the launching point of  pay­per­click, which would make advertisers easier to evaluate their performance of the  ads, rather than spending lots of money without knowing the real ROI. Second, the  GoTo.com priced the keywords low ($0

argued that they have a profound effect on people’s appearance and our society. Advertising in my view is a competitive industry. Advertisers are