The O.C.

Daniels Fund Ethics Initiative University of New Mexico http://danielsethics.mgt.unm.edu PepsiCo’s Journey Toward an Ethical and Socially Responsible Culture COMPANY OVERVIEW PepsiCo is one of the largest food and beverage companies in the world. It manufactures and sells eighteen brands of beverages and snack foods and generates over $98 billion in retail sales. PepsiCo encompasses the Pepsi Cola, Frito-Lay, Tropicana, Quaker, and Gatorade brands and offers products in over 200 countries. It

Contents Introduction Motivating staff may be a critical factor in ensuring that an organization thrives and succeeds in an increasingly competitive environment. The rationale is that, as employees become increasingly motivated to perform in their jobs, the likelihood of their becoming job involved increases significantly. Hence, the researchers postulate the existence of a direct relationship between motivation and job involvement. This suggests an important opportunity, that of using

REFERENCES BAKER, J.M The Marketing Book. Fourth ed. Butterworth-Heinemann, 2001 DIBB, S. SIMKIN L, L. PRIDE, W.M. and FERELL, O.C. Marketing: Concepts and Strategies. Fourth European ed. Boston: Houghton Mifflin, 2001 Evans. M and Moutinho. L Contemporary Issues in Marketing. First ed. Macmillan Press, 1999 HARRELL, G.D. and FRAZIER G.L. Marketing: connecting with customers

Apple's Ethical, Social, and Environmental Standards and Practices Business ethics, social, and environmental guidelines frame the expectations of an organization's stakeholders including customers, employees, and regulatory bodies. An organization's ethical guidelines encompass how the organization and its employees embody ethical principles in their dealings, with each other, and other stakeholders. Therefore, Ferrell, Fraedrich, and Farrell (2008) have defined Business ethics as "The principles

IMC, brand communications, and corporate cultures Client/advertising agency co-ordination and cohesion Lynne Eagle, Philip J. Kitchen. European Journal of Marketing. Bradford: 2000. Vol. 34, Iss. 5/6; pg. 667 Abstract (Summary) The concept of integrated marketing communication (IMC) has received considerable coverage in the literature, but even its most ardent supporters have noted problems in translating the concept into reality. Reports on an extensive two-phase study of the New Zealand advertising

International Marketing Review 15,1 10 Received April 1996 Revised May 1997 Accepted September 1997 Cross-cultural sales negotiations A literature review and research propositions Antonis C. Simintiras The Open University Business School, Milton Keynes, UK, and Andrew H. Thomas European Business Management School, University of Wales, Swansea, UK Introduction International business comprises a large and increasing portion of the world’s total trade (Johnson et al., 1994; Czinkota et al

BP Gulf Coast Disaster and Recovery INTRODUCTION BP, formerly British Petroleum and the Anglo-Persian Oil Company, has experienced a lot of ups and downs over its hundred-year history—from nearly bankrupting its founder William D’Arcy to becoming one of the world’s largest energy companies. BP has also experienced its fair share of controversies regarding business practices, environmental damage, and hazards to workers. It and all other large energy companies have come under fire for releasing huge

1.0 Executive Summary While there is no universally accepted definition of Corporate Social Responsibility, it is usually described in terms of a company considering, managing and balancing the economic, social and environmental impacts of its activities. The notion of corporate social responsibility should be a part of the core business operations of a company, rather than a separate ‘add on’.[2] Given that socially responsible organizations should seek ‘minimize their negative impacts

I. Executive Summary Erie Corporation has been founded in 2011 with the mission is to provide both reliable products for low-technology customers including Traditional and Low End segments; and premium- technology oriented customers including High End, Performance and Size segments. This business plan is written so as to provide the board of directors a detailed picture about the company’s strategies as well as the direction how we can implement these strategies. The plan consists of three parts

Marketing Plan: Zips Dry Cleaners Executive Summary Zips Dry Cleaners is considering an expansion in the Washington, D.C. area. Currently, Zips is a small cleaners, and operates mostly in Maryland. The company also has a minor presence in Virginia and one location in Washginton, D.C. The plan for Zips is to add fluff and fold service at $1.00 per pound to go along with their service of dry cleaning at $1.99 per item. The main goal here, therefore, is the service extension. In order to extend services