The Rover

a robotic rover Curiosity, which worth about 25 million dollars, was successfully landed on Mars and immediately sent back images of the areas around the mission’s landing site. Radioactive isotopes are used for the first time as the power source for this car-sized robotic rover. As a part of NASA’s Mars Science Laboratory mission, Curiosity was launched on November 26, 2011, and it was the most ambitious and expensive exploration mission on Mars in history. (Wall, 2012) Curiosity rover takes along

and for existing clients with new powertrains and technologies in order to meet customer’s aspirations and requirements. Jaguar Land Rover is increasing their manufacturing capacity in UK, China and currently in Brazil to meet customer demand, with plans to potentially increase capacity in other international markets too. R&D is a core strategy and Jaguar Land Rover has decided to plough back 10% to 20% of the revenues into continuous research and development. Based on their strong performance and

two similar twin robotic rovers which were Spirit and Opportunity toward Mars on 10 June and 7 July 2003 (NASA 2012). Spirit and Opportunity landed in Gusev Crater on 4 January 2004 and in Meridiani Planum on 25 January 2004 respectively (NASA 2012). Opportunity is still operating and roving after 10 years on the Martian surface while final communication of Spirit to the Earth took place on 22 March 2010, which is around six years into its mission (NASA 2012). The rovers were thought to last 20 times

observing climate to taking photos, NASA has examined the surface, atmosphere, and subsurface of Mars. In 2011, NASA launched the Curiosity rover with the goal of discovering organic compounds essential to life on the surface of Mars (Administrator, 2017). This mission, Vit Rover, named after the prefix meaning life, will continue the work of the Curiosity rover and answer three questions: Can the organic compounds on Earth sustain life? What kind of life does the climate of Mars permit, if any? Can

Mars Rover Mars is an interesting and mysterious planet. It is often referred to as the Red Planet. The Romans named Mars after the god of war. The rocks, soil, and sky all have a red hue on account of rust. Mars is the fourth planet from the sun at about 141 million miles (228 million kilometers) and the last terrestrial planet from the Sun. Mars follows closely behind Earth but is comparatively smaller, with about half the diameter of Earth (6,794-km) and about one-tenth of Earth s mass (6.419

the two iconic British brands - Jaguar and Land Rover (JLR) from the US-based Ford Motors for US$ 2.3 billion. Tata Motors stood to gain on several fronts from the deal. One, the acquisition would help the company acquire a global footprint and enter the high-end premier segment of the global automobile market. After the acquisition, Tata Motors would own the world 's cheapest car - the US$ 2,500 Nano, and luxury marquees like the Jaguar and Land Rover. Though there was initial scepticism over an

two similar twin robotic rovers, which were Spirit and Opportunity toward Mars on 10 June and 7 July 2003 (NASA 2012). Spirit and Opportunity landed in Gusev Crater on 4 January 2004 and in Meridiani Planum on 25 January 2004 respectively (NASA 2012). Opportunity is still operating and roving after 10 years on the Martian surface while final communication of Spirit to the Earth took place on 22 March 2010, which is around six years into its mission (NASA 2012). The rovers were thought to last 20 times

BRANDING:LAND ROVER NORTH AMERICA, INC. Statement of the Problems Taking into account the role of Discovery vis-а-vis other models in the Land Rover line, the brand's strengths and weaknesses versus formidable U.S. competitors, and potential differences in target audience perceptions of brand and category equity in the United States versus the United Kingdom, which of the three following positioning options should be introduced for the new $30,000 Land Rover Discovery:  The

The Rover Group Ltd. was once a leading car maker and exporter in Britain, boasting a production of over 500,000 cars per year, half of which were exported abroad. Following the immense success, the company become the largest automaker in the United Kingdom, through a variety of mergers in the 1960s. During the many merges, Rover Group Ltd. became the parent company of several famous brands including Mini, MG, Triumph, Riley, and Austin. Engendering an alluring variety of top quality cars from hatchbacks

Jaguar Land Rover (“JLR”) is a multinational manufacturer of automobiles with complex history and had struggled in producing quality products in the past (some would argue the struggle continues). The original design of the flagship automobile was done in 1947 for the Rover Company, which was taken over by British Leyland Motor Corporation and was incorporated as Land Rover in 1978. In 2002, Ford Motor Company united Jaguar and Land Rover under one entity, which is today owned by Tata Motors. The