Thums Up

Consumer behavior Soft drink – Thums Up Introduction The soft drink industry in India is one of the most competitive with many international and domestic players operating in the market. Initially domestic players like Parle group dominated the Indian soft drink market with brands like Thums up, Limca, Goldspot etc. However with the re-entry of MNC players like Pepsi in 1991 and Coca-Cola in 1993, the market took a decisive shift in favour of these MNCs and over the years Coca-Cola and Pepsi have

TABLE OF CONTENTS CHAPTER NUMBER CHAPTER NAME PAGE NUMBER EXECUTIVE SUMMARY CHAPTER- 1 INTRODUCTION 1-9 CHAPTER- 2 INDUSTRY PROFILE & COMPANY PROFILE 11-47 CHAPTER- 3 THEORETICAL BACKGROUND OF THE STUDY 49 CHAPTER- 4 DATA ANALYSIS & INTERPRETATION 51-64 CHAPTER- 5 SUMMARY OF FINDINGS, SUGGESTIONS AND CONCLUSION 66-69 BIBLIOGRAPHY ANNEXURES  LIST OF TABLES Table No. Particulars Page numbers Table-2.1 Table showing strategy for gaining market share 24 Table-2.2 Table showing SWOT analysis 35

500 because of its ability to integrate the four marketing effectively. Concerning product, it is apparent that cocacola company has always been in forefront coming up with new products that match the customers needs. For example, the realization of the fact that highly caloric drinks can cause obesity forced cocacola company to come up with new brands of products such as ‘Diet Coke’. Recently, cocacola company has customized its products such that every

Financial ratio, also known as accounting ratio, entails a relative magnitude of any two values, in this case “numerical” obtained from a firm’s financial statement. They are basis of valuing a company hence it’s a complex task that requires a critical analysis of various components of financial ratio such as profitability ratio, debt ratio, investment valuation ratio, operating performance ratio, cash flow indicator ratio and liquidity measurement ratio. Therefore, the following financial ratio

This paper covers an exploration investigation of the Coca Cola Organization. This is one of the main soda and drink fabricating and dispersing organizations in the entire world. The organization has accomplished this status because of its solid administration techniques. A percentage of the elements that have made the organization to get by in the business world are its solid notoriety furthermore stable administrative systems. The organization has additionally received a few non cost focused systems

Coca-Cola Enterprises Inc. INTRODUCTION The main aim of this Advanced VCE Business project is to produce a detailed report on a medium to large business including such things as descriptions of the businesses objectives, identifying the businesses type of ownership, explaining the work of the functional areas in the business etc. The business I have chosen is Coca Cola. This company is quite large but I have chosen it because I know that it is quite successful. The product that has

this include developing new products and brands, changing the design of their packaging, and designing various new advertising campaigns (Coca Cola 2006). On October 19th, Coca Cola reported their earnings for the third quarter. Earnings per share are up which results in higher benefits for shareholders. According to Neville

goodwill. Coca cola company has for a long time enjoyed technical resources that have helped the company has technical expertise in production of some products that have been of great use fostering the company’s goals. The company has been able to come up with numerous flavors in their soft drinks such as such as , Orange flavor, Pineapple, black currant, lemon, Ginger and so on. These productions are a clear indication that the company has great expertise knowledge that it uses as an advantage of other

Case study: Coca-Cola in Columbia In the year 2001, the international labor rights funds as well the steelworkers union took coca cola to federal court. The two unions also sued two others bottlers Pan-American Beverages, Inc. as well as Bebidas Alimentos. The charges were against the torture and murder of Sinaltrainal leaders who were the representatives of workers in the bottler 's company. Accompanied in the lawsuit were also survivors of the alleged murders and who had been hired. The survivors

Organizing Resources at Coca Cola Introduction Coca Cola is one of the leading beverage companies of the industry. It runs its business campaigns all across the world. It deals with different types of products such as soft drinks, bottled water, tea, sport juices, etc. Coca-Cola has a franchising model for the production and distribution purposes. Only the syrup concentrate are manufactured by the company which is sold to the bottlers who are its franchisers (Coca-Cola Bottling, 2008). It is