Toronto Maple Leafs

May 13, 2013- A day that will go down in history as one of the most devastating days for fans of the Toronto Maple Leafs. After an 113 day lockout at the beginning of the season, the Leafs made the playoffs for the first time in 9 years. They were playing the Boston Bruins in the first round and made it all the way to game 7. Leafs fans around the world were glued to their TV 's as they watched their team build a seemingly impenetrable 4-1 lead with 15 minutes to go in the third period, all they

The Toronto Maple Leafs cup contenders? Impossible, you might say, and that would have been the case just a mere two seasons ago when they fell off the cliff and crash landed into the bottom of the Eastern Conference, but the Maple Leafs are a different team now. They have rebuilt, oted, and redeemed themselves in a city where winning has become a dot on the horizon. They have accumulated all of the things that take a team to the playoffs: improved defense, explosive offence, and unbelievably talented

Assignment 1 – Toronto Maple Leaf Branding Strategy As one of the original NHL teams, sports fans across North America recognize the Toronto Maple Leafs as one of the most valuable brands for over nine years . Despite having won a championship for years, the Leafs brand is a success. As a brand, the Toronto Maple Leaf brand focuses on five brand values: traditional but contemporary, determination and inspired play, a Canadian brand, improving generations and delivering value to consumers . In order

The Quebec Vexation The French speaking people of Quebec lived under heavy oppression in the 1950s and 60s. Many francophone people looking for work in Quebec cities were refused because of their French background. In areas such as Montreal, the francophone people were earning up to 50 percent less than their English speaking peers. There was a clear distinction between the quality of life for the English and the quality of life for the French. It was because of this distinction that the people

Former Toronto Marlies forward Tyler Wong lit up in pre-season action on Sunday against the Vancouver Canucks with 3g, 1a. Vancouver, B.C.- After a convincing 9-4 victory over the Vancouver Canucks, former Toronto Marlie and Lethbridge Hurricanes captain Tyler Wong put on a clinic against the nucks' in a 4 point effort. This isn't the first time Tyler Wong has had a multi-point game, as the diminutive forward tallied 109 points in 69 games in the WHL last season with the Hurricanes. The

Sport As A Big Business Every team uses advertisement to represent their sport in one way or another, whether it is in the city news paper, or on national television! Slogans, logos all help to promote sports teams in the National Hockey League. A logo is used to represent a product or association in a fashionable memorable way. The National Hockey League better known as the “NHL” is one of the most storied leagues in the world! Everybody worldwide knows the traditional black shield with NHL written

Roch Carrier’s The Hockey Sweater captures Canada’s essence and the complexity between linguistic and national tensions that was felt between the English- and French- Canadians. The story follows a young boy living in a small village in Quebec as he navigates his way around hockey season, school, and church. One day when his favorite hockey sweater has become too small for him and torn, his mother gives him another that proves to be problematic in the young boy’s life. The story begins with all

you would hear them say yes more often than no. Hockey influences all ages, from youth signing up for minor hockey, to adults taking their children to a game or even the older generations sitting in front of their television in hopes that the Toronto Maple Leafs will beat the Ottawa Senators. The examination of these cultural influences allows the argument to be made that hockey can in fact be deemed “Canada’s game” (Holman 153).Through investigation of the amount of youth that participate in minor

I will be examining Forbes’s list of most expensive NHL franchises based on data collected up until the 2013-2014 season. This particular form of popular culture is the National Hockey League or the professional ice hockey sport. This is an important topic to examine, because these are multi-million dollar (in some cases billion dollar) organizations/franchises where lots of revenue is made daily, affecting the North American economy greatly. Although some teams are worth much more then others, how

with the last teams being added in 2000 (Various). Sixteen years after the last expansion teams were added, the league is looking to add more. There are four proposed cities for expansion teams: Las Vegas, Seattle, Quebec City, and a second team in Toronto. Just because a city is a proposed city does not mean that they will be getting a team. There is a selection process that includes a committee approved by the NHL Commissioner, Gary Bettman, and a very high expansion fee of $500 million. Adding new