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Case Analysis: APPLE INC.: IPODS AND ITUNES Donna Martinelli TEXAS CHRISTIAN UNIVERSITY September 3, 2014 Table of Contents Executive Summary..................................................................................................3 Introduction………………………………………………..………………………………..3 Defining the Challenge...............................................................................................3 Analyzing the case data...................................

Reflection Paper on Central Concepts The world’s most valuable brands are Apple, Microsoft, and Google. Apple is such a globalized icon that within the first quarter of 2014 Apple earned more than Google, Facebook, and Amazon combined. As an Apple iPhone owner I am globally involved through my day to day actions. Apple is a very popular technology that a large amount of the world’s population owns. Owning an iPhone connects me to over millions of people around the globe making us part of globalization

According to Michael Porter, “a company strategist who understands that competition extends well beyond existing rivals will detect wider competitive threats and be better equipped to address them” (Porter, 2008, p.16). Thinking comprehensively about the structure of the industry as well as its customers can afford companies the ability to obtain superior performance. Therefore, it is key for companies to focus on how to maintain existing customers as well as lure new ones. Three tiers of non-customers

​In the context of consumer recognition and brand loyalty, the Apple trademark has globally established itself as a user-friendly product since the beginning of the online revolution.  From the launch of the Apple-1 Computer to their most recent product, the iPad, Steve Jobs and his brain trust have enabled their users to utilize a vast network of innovative electronic devices, which are constantly transforming the digital divide.  Apple developers have afforded their clients with the ability to

PROCESS ANALYSIS INTRODUCTION There are clearly more questions than answers right now about what has caused Apple’s iPhone 4 woes -in particular, the phone’s antenna design and the company’s struggle with supply and demand. Apple recently released the fourth generation iPhone with a design flaw in the antenna that substantially degrades the reception when held in the palm of your hand. This, in turn, has created the problems the company has had with meeting the needs of the consumer, as well

Marketing research of customers’ preferences between Iphone and Samsung Galaxy Marketing research of customers’ preferences between Iphone and Samsung Galaxy Goal: to recognize and identify a marketing problem of the organization, collect and interpret information available through consumers, analyze external and internal environment, as well as defining main competitors, researching the market share of the company, identify existing problems. Main marketing related problem – a lot of

faster and more efficient internet activity. The Apple iPhone also includes free turn by turn directions and visual voicemail while Blackberry Storm users have to pay extra for these functions. A few specifications of the iPhone are: * 3.5 inch touch screen * 6 hours of talk time * 300 hours of standby * Spell check correction and predictive text * 2.0 megapixel camera * 8GB or 16GB built in memory (“iPhone 3G”) Figure 3 iTunes

Apple Inc. Case Study By: Executive Summary: Apple Inc. is a great computer technology company with a wide range of products that serve to every persons needs.   Not only are their products great but so is their customer service as well.   They are very loyal to their customers needs and are very good about honoring their warranties which are incredible deals.   They are also steadily doing very well with their stocks and their net income over the past years.   With their income up 364%

Having an effective phone is almost a necessity in today’s technologically advanced age. The iPhone 5c is the most valuable phone on the market today. It is more cost effective than its competitors, cosmetically pleasing, and has more advance features. Because of that, the iPhone 5c appeals to a substantial audience. iPhone 5c is more capable and unique than any other phone on the planet. Apple introduced the original iPhone in 2007. According to Ritchie “instantly obsoleting every other smartphone

Question 1: What, historically, have been Apple’s competitive advantage? Historically, Apple’s competitive advantage has been product differentiation and premium pricing strategy. Apple is known for offering high-end innovative products. Mike Markkula, investor and entrepreneur, was able to attract a lot of venture capital which allowed Apple to place a significant investment into R&D in order to create its premium products. Unlike other “Wintel” firms that manufacture only hardware, Apple