Tsingtao Brewery

to be sold. There are very strict laws in effect to discourage the sale of alcohol to minors. It is mandatory that all sellers of alcoholic products ID customers prior to purchase. There are also zoning laws in most states as to where the actual brewery is allowed to build. Social The age of technology has brought about many changes in today’s society. With the advent of social networking sites companies are able to get their product advertised and marketed in many more ways than in the past. Sites

Introduction The New Belgium Brewing Company is one of the top three craft beer breweries in the nation. It has experienced solid growth from its original entry as a niche marketer to a brand that is now distributed across the country. Much of New Belgium’s success is a result of a well-developed positioning strategy that promotes the company’s culture as much as its product. Not coincidentally, New Belgium’s target market chooses brands like Fat Tire because of both the company’s culture and

The fourth force that makes up Porter’s Five Forces is the bargaining power of buyers. For MillerCoors specifically, the main buyers are distributors. The distributor controls the price by setting it on profit margins. In addition, distributors are consolidating and increasing in power. For example, in 1970 there were 5,000 distributors; today there are only 2,500 distributors. The distributors are also eliminating new competition. Two examples of this are how MillerCoors puts pressure on itself

Brew Stooges made their mark on the industry in Huntsville, Alabama. Five years ago, in early 2010, there was a single brewery in Huntsville, Alabama, one brewery, and the only of its kind to open since the repeal of national prohibition in 1933. The city literally went for a span of 71 years without a single commercially brewed local beer. As of June 2015, there are eight breweries in Huntsville, soon to be nine. This smallish southern city, population 180,000, has undergone a total transformation

new customers. Recently, Lazy Magnolia participated in a business networking event held by the University of Southern Mississippi with the goal of attracting prospective employees as well as offering advice to future graduates. A visit to the brewery site or even a quick search on Google Maps shows a developing problem for Lazy Magnolia. The facility currently rests in an area that does not allow for much expansion. Though the company did add 1700 square feet to the existing structure in 2013

Companies tend to be most competitive when they can benefit from comparative advantage in their country of origin. According to the Heckscher-Ohlin model which incorporates realistic production characteristics into Ricardo’s (1817) theory of comparative advantage, “capital abundant countries will export capital intensive goods.” (Suranovic, 2006) Putting this theorem into perspective, the USA has a comparative advantage and exports capital intensive commodities based on its relative abundance of

The potential market opportunities for Lagunitas Brewing Company (LBC) are: 1. Growth of craft-brewed beer market The craft-brewing segment of the beer industry has experience fluctuations in demand from a high of 58% growth in 1995 to a decline of 5% annually from 1997 to 2003 (Gilinksy et al., 2014, p. C-92). However, it is now experiencing rapid growth. At the commencement of 2012, 6.5% of U.S. beer sales were generated by craft brewers and that number increased by 15% by the conclusion of the

seen a plateau. Liquor, wine, and spirit sales have surpassed those of beer, creating a need for better branding and new strategies for large brewing companies. Aside from the sales of alcohol outside the beer market affecting large breweries, smaller craft breweries have seen a rise in popularity in the United States. These boutique beers have slowly begun to filter into bars and restaurants, hurting the sales of larger companies like SAB. To combat these economic and social issues affecting SAB

of craft breweries in the United States, including the State of Michigan. According to the official State of Michigan – Pure Michigan website (http://www.michigan.org/breweries/), “The craft beer craze is sweeping Michigan, making it fifth in the nation in the number of breweries, microbreweries and brewpubs.” The Michigan Beer Guide (2016), lists 259 different craft brewers in its current issue. While there seem to be many success stories, there are also examples of Michigan breweries that have

situation facing Mr. Larry Brownlow is a tough one. He is young with minimal money to work with. This shows that he must be careful and research all of his investing activities closely. The problem that faces him is deciding if opening a Coors Beer brewery in his area of Delaware is a profitable investment. The beer is obviously not widely carried in the area so that makes the situation that much harder. He has less information to work with. This is why he contacted the Manson Research Firm. That