Tsingtao Brewery

large scale breweries like Anheuser Busch, Adolph Coors Co, and Miller Brewing Co. Craft Breweries are beginning to increase their share in the overall market. It is expected that craft breweries will account for 5% of the overall beer market in 2000, up from 1.4%. However, there is increased competition in the craft beer market. There were 165 new craft brewers in 1994. This increased the total of craft breweries in the US to 750. Boston Beer will be competing with these 750 breweries for 5% of

(See Appendix) 2. The brand can also have a product failure if the consumers do not like the taste. 3. Limited advertising and other budget resources to compete with large, well-established breweries 4. Brand erosion is also a key factor to take into account. MMBC is doing things right in the eye of the core consumer and can possibly stumble with its brand equity if they introduce a new product. Alternative 2: Do not introduce Mountain

industry and business, there is competition. In the case of the craft beer industry, the competition is medium and growing. From challenging the big macro-breweries, to battling against new incoming brewery businesses, the craft beer industry is absolutely on the radar for competition. Macro-breweries are still the largest competitors with craft breweries. The major player in the craft beer industry, according to IBISWorld, is The Boston Beer Company. It holds a market share in the overall beer industry

popular recently. However, beer is not new to the world, the flavoring and presentation of craft beer first started gaining popularity in the 1980s and erupted in the United States in 2010. Although some countries that are known for having master breweries look down on America brew, there is one company that stands against that notion, Sam Adams. The iconic Sam Adams has been around since I was a kid, however, what are some ways they can expand upon their well known brand? SWOT Analysis Strengths:

The condition of the economy and liquor related patterns drive the Bars, Nightclub and Drinking Establishment industry. Individual salary and stimulation needs drive request. The benefit of individual organizations relies on upon the capacity to drive movement and build up a faithful customer base. Extensive organizations can offer a wide assortment of nourishment, beverages, and stimulation, and have scale points of interest in obtaining, financing, and showcasing. Little organizations can contend

If I was the CEO of Terre Haute Brewing Company, I would try to gain more college age customers with having local college talent perform at night. The performers’ friends would come to support them and purchase our beer during the performance. THBC allows people to test their beer before making a decision, this limits the risk of ordering a drink someone won't enjoy. To attract more college students to THBC, I would increase the hours of operation at night and offer $2 drafts of our guest beers and

SWOT Analysis Internal Strengths: • Practicing sustainable engineering (New Belgium Brewery, 2009, p.26) • Established brand image • Strong digital & social media marketing presence Weaknesses: • Small market share: “Over 2,000 American brewers operated during 2011- the most since the 1880s” (Chappell, 2012). • Over saturation of companies

around for decades. The first American brewery was built in 1632. Now, there are over 2,822 breweries in the United States (BeerAdvocate). The three industry leaders are Anheuser-Busch, MillerCoors, and Pabst Brewing (BeerInfo). These companies have helped contribute to the $51 million industry. For the last 30 years, Anheuser-Busch has been the industry leader. They hold a 47.6 percent share of the American beer sales. Anheuser-Busch operates 12 breweries across the United States (Anheuser-Busch)

Koch went out to purchase Hudepohl-Schoenling Brewery. A brewery that his Father once was an apprentice for in the 1940’s. Koch, an idealist thought into the future and knew this move would be an important step to reducing waste and reliance on a contract brewing basis. The first major company success would occur within junction of the U.S. craft beer movement. When 1995 came along, some of 500 independent breweries were producing specialty beer in the United States. While Boston

The Boston Beer Company, the brewer of Samuel Adams beers is a leader of craft beer breweries in the United States. At the Boston Beer Company, the brew-masters still use old fashion four-vessels brewing process and insist on using all high-quality ingredients. In fact, the Boston Beer Company has won more awards than any other craft beer breweries in the world. Behind all the great tasting beers, its founder Jim Koch has also created his company to be one of the best companies to work for in Boston