unilever in brazil essay

Executive Summary Unilever is assessing whether to enter the low-income NE market. Our analysis shows that there is a profitable opportunity to offer detergent powder to low-income customers living in Northeast Brazil and capture market share in a high-margin, high-growth market. We recommend that the firm keeps the existing brands but deploy a horizontal extension of the Campeiro brand - adding better scent / softness and utilizing specialty distribution network, thereby marginalizing Invicto

9 5 UB pool of talents is highly recognized and demanded outside Brazil Total Brazilians currently working abroad in 2008 = 90 37 Europe 6 Asia 47 Americas Source: UL internal data 10 However from 2004-2007 we underperformed with growth below the market ……. 2004 - 2007 Underlying sales growth Sales + 4 % p.a. €2.7 bn €2.1 bn 02 03 04 Market growth: 05 + 7% 06 07 Source: Unilever Financials, and estimates for market 11 6 consumer complaints

UNILEVER MEMO In order to gain market shares through the low-income segment of the Brazilian market, Unilever should launch a new Detergent Powder brand at an affordable price, which could replace in the long-run Campeiro, its cheapest brand. However this strategy is not without any risks, since it can lead to the cannibalization of Minerva. With 81% of market shares in Brazil, Unilever is the leader of the Detergent Powder market. It owns three brands in Brazil: Omo, Minerva and Campeiro. Omo

MGT 6170-Marketing, Unilever in Brazil Case Study Table of Contents 1. INTRODUCTION ............................................................................................................... 2 1.1. 2. Aim of the report .................................................................................................. 2 CONSUMER BEHAVIOUR ON PURCHASE OF DETERGENTS IN BRAZIL ................. 2 2.1. 2.2. Consumer decision Process .........................................................

MGT 6170-Marketing, Unilever in Brazil Case Study Table of Contents 1. INTRODUCTION ............................................................................................................... 2 1.1. 2. Aim of the report .................................................................................................. 2 CONSUMER BEHAVIOUR ON PURCHASE OF DETERGENTS IN BRAZIL ................. 2 2.1. 2.2. Consumer decision Process .........................................................

store that is going to branch out either Brazil or Russia. The objective of this research is to determine which country is the best one to branch. The research was collected from the internet.

Kong Mitsukoshi is the department store that is going to branch out either Brazil or Russia. The objective of this research is to determine which country is the best one to branch. The research was collected from the internet. The five dimensions of national

Marketing Local Brand Overseas Executive summary Importing a clove cigarettes from Indonesia to Russia might be a great idea for me , since the number of smokers in Russia is he 4th higher compare with another country around the world. It was also hard to find clove cigarettes outside Indonesia so that’s why I believe that the smokers in Russia will try to buy the clove cigarettes that made from Indonesia. This report is based on the secondary sources. The sources that I found

emerging market. In this essay I will take you on a cultural journey of how my team approached our international product launch, and what lead us to choosing Brazil. We began our search by selecting eight countries in the emerging market as potential candidates for our product launch (Nigeria, China, Russia, Mexico, Turkey, South Africa, Brazil and Indonesia). In the initial phase of evaluating global markets, we came up with five measurable criteria’s. The criteria’s would be eminent to the success

Introduction Unilever is a multinational company which has a straightforward purpose ‘to make sustainable living commonplace’ (UNILEVER 'S GLOBAL COMPANY, 2015). In this essay, will be present the organisation’s missions, objectives. In the meantime, this essay will also discuss three initiatives that material to core business: the product quality; supply chain and external environment. And this essay will provide some recommendations for the three initiatives. Mission & Objectives Their mission