Uniqlo

Analysis of Business Strategies of the Casual Apparel Business: A Focus Group Study of UNIQLO 200720776 200720777 200720800 AL-Siyabi, Abdullah Ali Solo Herimanitra, Andrianoelinirina Montalvan, Ayack (Master's Program in Business Administration and Public Policy) Advisor Professor MATSUDA, Noriyuki Submitted to the Graduate School of Systems and Information Engineering in Partial Fulfillment of the Requirements for the Degree of Master of Business Administration The University of Tsukuba

Background (Introduction) UNIQLO is an Asian clothing apparel company, which was originally founded in Yamaguchi, Japan in 1949. This brand is a Japanese retailer, manufacturer, and casual wear designer. UNIQLO developed its own iconic products, such as HEATTECH and AIRism. Till today, UNIQLO developed into an international brand with over 1000 stores in different parts of the world, such as the United States, South Korea, China and South Korea. Hong Kong’s first UNIQLO store was first launched in

Operation Strength Analysis Operation Strength I: Superior Quality and Safety Standards Takumi system is the component in the company’s relation with the factories in its supply chain and upholding its product quality standard. Uniqlo had implemented Takumi System to the business operation. This system helps to support the production of clothing meeting the world's highest standard. It also ranging from quality improvement in all manufacturing processes. In Japan, Takumi who is has the great skills

discusses how three fashion companies, Uniqlo, Zara, and H&M, have expanded globally outside of their home country into the United States. Petro wrote an article back in 2012 about these three well-known fashion companies. Recently this past summer, Petro revisited all three fashion companies to see how successful their strategy has made their business and investors so successful. With the course content from the Contemporary Management textbook, competitive

become a global leader. While Uniqlo emerges in the Asian market and is known as one of the top Japanese apparel brands, H&M attains a substantial market share in the Western market. In terms of promotional strategy, H&M adopts effective social media marketing strategies, such as online promotion via Facebook and YouTube, in order to raise public awareness and boost sales, as well as the return of investment in the long run. To maintain the quality standard, Uniqlo outsources the quality control

Comparing Uniqlo here in Manila, it is priced a bit cheaper. Hence, having no harmony for its price is not a big deal, for it taps on respective market demands, for each market has its respective culture, buying power, psychographics and market performance. 3.

b. SWOT analysis: SWOT analysis relies upon a conspicuous verification of the association's interior qualities and deficiencies and what are more the outside conditions and potential threats inside the working condition. Zara is a strong brand inside the overall clothing retail industry on account of its ability to develop new diagrams and advantage them to the stores inside a concise traverse. Zara has an altogether vertical composed structure which engages rapid fundamental authority, brisk spread

base will continue to purchase from the business. Another clear obstacle and vital factor is competition, which for this franchise range from household product shops and apparel retailers. The direct competition includes stores like IKEA, Costco and UNIQLO. All these business are successful worldwide, and continue to grow in consumers on a daily basis. When establishing the MUJI franchise in its location, the franchisee must take into account the surrounding stores which may pose a threat, and decide

One of the key takeaways from the sixth chapter “Who Own Your Brand?” is collective branding, the concept whereby the consumers as well as the marketers together shape the brand image. Which has been primarily facilitated through technology, which has given the customers the power to influence theory decisions and buying behaviors. Consumers have become much more conscious of their purchasing decisions and how they spend (jelly beans). Therefore, marketers have to acknowledge this change and make

SWOT Analysis Strengths 1. Product: • Marks and Spencer has a strong brand name and good reputation (Business teacher, 2014). • Marks and Spencer's garment products are known for their first-class quality, reliability, style, and variety (Introduction to Brand Management, n.d). • Also, designed according to the demands, needs and preferences of customers (Introduction to Brand Mangement, n.d). 2. Place: • M&S is always located in a busy high street due to many shoppers (Study Mode, 2014). • Marks