Value-added reseller

When it comes to juicer market, not all can be compared or compete with master brands like Breville and Cuisinart. They have established and proved what their products are capable of. The amount of spend on a juicer, must have a direct correlation with the benefit derived out of it. Factors like large usage period, better quality and quantity of juice and ease of maintenance need to be considered before purchasing a high quality juicer. For those who require all the above mentioned criteria, Hurom

TABLE OF CONTENTS 1. Internal environment • 1.1 Marketing goals + objectives • 1.2 Marketing strategy + performance • 1.3 Current organizational resources 2. Customer environment • 2.1 Firms current and potential customers • 2.2 Why do customers purchase these products • 2.3 Why do customers not purchase these products 3. External environment • 3.1 Competition • 3.2 Economic growth + stability • 3.3 Political trends • 3.4 Legal + regulations • 3.5 Technology • 3.6 Socio-cultural trends 4. SWOT analysis

of new stores and at the same time would create significant value for Upscale

1.2.2 - ‘Generic’ Analysis………………………………………………………..…….…7 2.0 - External influences and drivers affecting NEXT……………………………….….8 2.1 - PESTLE Analysis………………………………………..…………………………...8 2.2 Industry Analysis……………………………………..……………………………...10 3.0 - Value Adding Activities

tasks ABP Level 7. PgDBM Value Added Marketing Assignment 1. Understand market value from different perspectives in an organisation of your choice. You|Learning outcomes|| may use examples of organisations you have worked for or you are familiar with.|and assessment|| ||criteria|| |||| 1(a)|Explain the nature of value added marketing with regard to tangible and intangible|1.1|| |dimensions.||| 1(b)|Illustrate how service and product augmentation could increase value.|1.2|| 1(c)|Examine the

A marketing approach where numerous components or products are packaged into one bundled solution. In simple, it means to add new products to the portfolio of products. To overcome the costs of acquisition, this strategy has become increasing common. For example, To maximize the amount of business from each customer, banks bundle banking products. If one holds more than one savings account and multiple loans, he often earns benefits of interest. Profits on individual sales can significantly increase

and sales & marketing team to promote/advertise effective campaigns, innovative technology in drug discovery & development coupled with their expansive list of patented drugs secured their competitive advantages over its peers. These advantages added value to their products and creating a wide economic moat in the

perform value-creating activities. All these activities are connected to the different stakeholders, such as suppliers, consumers or even marketing channels. Michael Porter defined the value chain as a combination of all support and primary activities that take part into the creation of the product or service. (See appendix to have a deeper description of all the activities). Creating value comes with the discovery of an opportunity and the exploitation of it. Michael Porter “created value chain analysis

The 5 days enhancement project that being planned and conducted in factory production line to determine and eliminate the waste and also to achieve more value added processes. Kaizen normally focuses on eliminating the waste, improving the overall productivity with continual improvement in a small area. There are basically 7 types of wastes in the manufacturing which are defective products, overproduction,

The Gross State Product for the state of Pennsylvania is defined as a measurement of the economic output of a state or province. It is the sum of all value added from industries within the state and serves as a counterpart to the nation’s gross domestic product. The State of Pennsylvania has a GSP of 632,647 all industries as reported in chained dollars. The top 5 contributors to this total are private industries contributing a total of $570,725 followed by real estate and rental and leasing with