Victoria's Secret

Victoria’s Secret Annual Marketing Plan Table of Content 1. Executive Summary 3 2. Situational Analysis and SWOT 4 2.1 Situational Analysis 4 2.2 SWOT 5 2.3 ANSORFF Product Market Matrix 8 3. Key Issues and New Opportunities 9 3.1 Key Issues 9 3.2 New Opportunities 9 4. Marketing Objectives 9 5. Basic Marketing Strategy 10 5.1 Research 10 5.2 Target Market Identification 10 5.3 Positioning Strategy 11 5.4 Marketing Mix 11 5.4.1 Products 11 5.4

Imagine a collection so wild, so versatile, so sexy, every body shape becomes perfect. The Victoria’s Secret Brand founded by Roy Raymond has taken over millions of store in the U.S. world and can be seen through many commercials, billboards, and magazine advertisements. The Company specializes in lingerie, intimate apparels, swimwear, sleepwear, beauty products, and etcetera. The brand was created for women to feel beautiful, sexy and confident behind close door for personal reasons and to also

Seductive and amusing, Victoria’s Secret has evolved into a company eluding a highly influential cultural presence around the world. Demanding the attention of its millions of consumers, Victoria’s Secret has expanded into a corporation that is presently worth $1.9 billion, and contains 670 stores across the country. (elitereaders.com. 11.11.2015) Practically inescapable, the company’s vast portrayal and emphasis on physical appearance encourages its customers to place their values of self-worth

Victoria’s Secret When a company produce an advertisement or commercial, their main goal is to sell their product. To sell their products in market, they use different methods such as, using an actors or actresses, wrestlers, soccer players or a super models. No matter who they use, their purpose is to get their audience attention and sell their products. Victoria’s Secret is the largest American retailer of women’s lingerie, which was founded by Roy Raymond in 1977. According to the websites, (

VI． VICTORIA’S SECRET’S MAIN COMPETITOR IN FRENCH MARKET - ETAM Data (exhibit 12) shows that Dim and Etam are the main players in French women underwear market. Dim at 4, 786 users compared to Etam's 4, 422. Other known brands such as Kiabi, H&M, Playtex, Sloggi, Undiz, and other brands take a slight portion of the market but not as big as Dim and Etam. But it seems that Dim is not only targeting women but everyone, its target is uncertain. So, we do not consider Dim as the main competitor of Victoria’s

How Victoria’s Secret Became a TNC TNC’s or Trans National Corporations are companies, or entities, that conduct operations vital to their success, in two or more countries (Richet, Delteil, & Dieuaid, 2014). The growth of TNC’s became possible with the expansion of the free market economy as well as the growth and advancement of technology and the Internet. Globalization has also contributed to the rise of these entities, which are sometimes also known as Multi-National Corporations or MNC’s (Richet

Industry Profile Victoria’s Secret is the biggest chain in America, selling trendy and fashionable intimate apparel supplies for women. Victoria Secret aims on quality because more consumers are concerned with the environment nowadays. As of right now, Victoria’s Secret Company’s brand presence with over 1,000 company stores across the globe. One of the company’s top strategies when it comes to advertising is having top famous models as their brand ambassadors that have been a success. The company’s

selection of lingerie at Victoria’s Secret. When men think about lingerie shopping, they most likely imagine a beautiful selection of supermodels at Victoria’s Secret. Either way, according to Business Insider Online, and Ashley Lutz, Victoria’s Secret is the largest American intimate apparel retailer that owns 35% of the lingerie market (Lutz). Currently, Victoria’s Secret is owned by L Brands, a publicly traded company. Mallory Schlossberg in her article “How Victoria's Secret's core customers have

Victoria Secret was founded in by Roy Raymond, and his wife Gaye, in San Francisco, California, on June 12, 1977. The company got its start when Roy Raymond was trying to shop for lingerie for his wife. He’d gone to a department store to make his purchase, only to find himself deeply uncomfortable and made even more so by saleswomen scrutinizing his presence there. “When I tried to buy lingerie for my wife,” Raymond told Newsweek in 1981, “I was faced with racks of terry-cloth robes and ugly floral-print

Victoria’s Secret Dominika Wolfova dominickaaa@yahoo.com MK 300 – Principles of Marketing Ivan Žáry Marketing Plan Jun 4, 2010 Table of Contents Executive Summary Marketing Objectives Products or Services Resources Needed Projected Outcomes Company Description Strategic Focus and Plan Mission/Vision Goals Core Competency Situation Analysis Internal Focus Strengths Weaknesses External Focus Opportunities Threats