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    Chapter Overview: "Differentiating Customers: Some Customers Are Worth More than Others" This chapter discusses the value of a customer. It indicates that customers have different and distinctive actual values, potential values, which lead to their lifetime values. It is important that a company understand first, and foremost that the only reason that they are able to make a profit is because of their customer base. However, it is also important to realize the cost to serve a customer and

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    Threat of New Entrants: Tesla’s ingenuity in building the most efficient fully-electric cars blows up the competition in amount of range on a single charge (Up to 300 miles). The Ford Focus EV only touts a 100-mile range along with the Nissan Leaf while the Toyota Prius C only has a 50-mile range. (Mangram, 2012, pgs. 300-301). However, there seems to be an influx of competitors out there that can roll with the Tesla such as the Dodge Circuit that has a 200-mile range which will make Tesla sweat

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    Tesla looks to reform the entire automotive industry by keeping up high innovation and safety features in their cars. Company Overview For decades, the American car industry was extremely consolidated and large companies such as Ford and GM. The large car companies have a vast number of assets and could squash any competitor that tried to enter due to the high barrier to entry of the car industry. Even though these companies had immense numbers of resources, they still had trouble finding viable

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    vehicles, or autonomous car, would soon be more realistic and common replacement to our traditional cars. Several major companies and organization have been working on the development for this technology. In 1980, Mercedes Benz undertook the UREKA Prometheus project and built their first driverless car. “Late in 2007, six autonomous vehicles successfully completed a 90 kilometer test course of simulated urban traffic” (Hars, 2010). In the beginning of 2013, we had the autonomous car although it was in

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    vehicles that are purely electric and have comparable performance specs to modern gasoline powered sports cars. Founded by PayPal executive Elon Musk, Tesla Motors pioneers in successful development of electric vehicles. Tesla’s business model stands as to abandon the gasoline driven vehicles and change the face of motoring forever. They believe that being the first of its kind, electric powered cars are the face of the future. A business model they publically released on Feburary 14th, 2012 is the

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    research proposal intends to explore the challenges that car manufacturing managers face in dealing with the emergent electric car market. This proposal will begin with a brief review of the current status of the electric car industry and then discuss the specific research objectives and questions that will form the basis of the study. Finally, it will present how data will be collected and the importance of the data. 1.1 Electric Car Electric cars are automobiles that are powered by electric motors

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    Industry & Products “Tesla Motors, Inc. is an American automotive and energy storage company that designs, manufactures, and sells electric cars, electric vehicle powertrain components, and battery products.” Founded in 2003, the car company has taken the industry by storm by providing sleek, innovative and futuristic automobiles. In addition, the car manufacturer has revolutionized the automotive, renewable energy and manufacturing industry. Although the concept of the Telsa automobile was first

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    large and massive demands of oil (Iron Mountain, 2016). However, the above challenges can be addressed in the following ways: Pipelines used in the transportation of crude oil should be correctly placed (Iron Mountain, 2016). This requires good planning to be done by the local authorities to ensure that the pipelines are set up well. For instance, pipelines should not be closely located to the areas where people reside or carry out their daily activities because explosions are likely to occur

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    The Evolving Automobile

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    The day in which cars can drive themselves has arrived and Brett Berk believes Californians should embrace it. More specifically, he believes autonomous cars are vital for the senior population. In his editorial entitled “Self driving cars could keep seniors in the driver’s seat,” Berk discusses the advantages of this new and emerging technology. Autonomous cars have been introduced only within the last decade but their development has continuously advanced. The most current models are near perfection

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    Environmental Impact Environmental Impact Despite the costs savings for electric cars, the environmental impact of electric cars are still being debated. In the first comparison of the two vehicles we shall look at their environmental impacts. while the electric car doesn 't produce any emissions through the tailpipe lets look at how it compare in the way of how electricity is produce in order to fuel the car. In this annually pie chart you see that about fifty

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