Virgin Group

1 Executive summary "Virgin" is currently the third most recognized brand in Britain and it is commonly associated with the identity of its founder Richard Branson. Branson is not your typical corporate businessman but rather a risk-taking entrepreneur that emphasizes the fun in every activity he is driving the Virgin group into. Virgin's best known operations are probably air travel (the Virgin Atlantic and Virgin Express airlines) and music stores (Virgin Megastores), but they are also involved

balloon rides to the very name he selected to represent his brand. A brand name like "Virgin" demands recognition just for the name itself and I'm sure in 1970's England it drew the attention. Virgin seems to have a knack for doing things in a sort of "fun" way no matter what the product. When you think of Virgin Mobile, you think about how easy they made it for anyone (everyone) to have cell service. Similarly, Virgin Atlantic seems to make travel for anyone easier and a possibility by offering lower

entrepreneurial projects started in the music industry and expanded into other sectors making Branson a billionaire. His Virgin Group holds more than 200 companies, including the recent Virgin Galactic, a space-tourism company. Branson is also known for his adventurous spirit and sporting achievements, including crossing oceans in a hot air balloon. Branson’s goal is to turn Virgin into “the most respected brand in the world.” Key Elements of Richard Branson’s Leadership Style Branson believes he learned

Introduction Combining invaluable advice with the remarkable and candid inside stories of Virgin's greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. This book is aimed far and wide and whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference This entertaining read will be an invaluable

Leadership style of Sir Richard Branson and Knight Bill Gates Table of Contents 1. Executive summary 3 2. Introduction 4 3. Get to know Sir Richard Branson 5 4. Get to know Bill Gates 6 5. Leadership styles used by Sir Richard Branson 7 6. Leadership styles used by Knight Bill Gates 10 7. Comparison of the leadership styles of Sir Richard Branson and 12 Knight Bill Gates 12 8. Which of the two characters seemed to be more effective

multiple offerings. The sub brand goes from having a modest driver role to being a descriptor with little or no driver role. Virgin uses a branded house strategy because the master brand provides an umbrella under which many of its business operations operate. Thus, there are Virgin Airlines, Virgin Express, Virgin Radio, Virgin Rail, Virgin Cola, Virgin Jeans, and Virgin Music and many others. Other branded houses include many (but not all) of the offerings of Healthy Choice, Kraft, Honda, Sony

This critique will discuss the two business strategic analysis models of SWOT and Porters 5 Forces, with a view to further understanding their application in Strategic Management. I will discuss the usefulness and applicability of these models in business today, and whether other contemporary models should be applied when exploring strategies for analysis. STRATEGIC MANAGEMENT In my readings for this critique, I learned Strategic Management has been difficult to define by both Academics and Scholars

com/term_paper_topics/2010/07/case-study-richard-branson-and-the-virgin-group-of-companies-.html, 2010). Because to achieve these company should have minimum layers of management, but in bureaucratic leadership style there are many layers and a certain pattern of regulations that should be followed. The Paternalistic leadership style would have got a further positive impact on the organisation. Because it gives the employees that Virgin Atlantic is their own company, i.e. they would have felt they

A little under a year ago I wrote in this place about an encounter I’d had with Barry Sheerman MP and a Virgin Trains snack box on a train travelling from Manchester to London. At the time, what most bothered me about the snack box was its weird appearance: the cardboard printed with photo-real wickerwork so as to give the impression it was a sturdy hamper full of wholesome victuals ideal for a leisurely picnic lunch, rather than the flimsy packet of salty and sugary titbits Richard Branson was “giving”

Marketing [pic] Virgin USA Francesco Marani Problem Statement Virgin mobile is entering the US mobile market. Low brand recognition in USA and limited financial resources for advertisement represents a constraint because to enter successfully in such a market Virgin needs to swiftly attract its potential target customer, in order to establish a critical mass and financial strength to defend itself from incumbent and/or other potential entrants (price-wars, dumping, etc…). The profile