When launching a new product, it is better to pursue a brand extension strategy, than to develop a new brand Brand extension is a brand strategy which using the existing brand name to develop a new product or enter into a different product category market or industry. The new brand can be called as a “sub-brand”, and the original brand is referred as a “parent brand”. There are basically two different types of brand extensions. The first one is “line extension”, which means to launch a new product
Richard Branson has not invested in IT businesses that allow for the same market share & net worth as APPLE, he has still been able build a global Business conglomerate known as Virgin. Through his entrepreneurial mind set, risk taking initiatives and key focus to customer service, he managed to kick-start Virgin Atlantic from a
studies to be able to retain information about Richard Branson. These sources will aid me to find out about his leadership style and I will be using theories to support my work, to analyze critically on his style of managing a successful company like Virgin. Executive summary must include; subject matter, method of analysis, findings, conclusion and recommendations and limitations. Introduction Richard Charles Nicholas Branson, he was born on the 18th of July in 1950, in Surrey, England. I didn 't
Endorphina and Betmoin come together for brand new content deal In the world of online casino gaming there is absolutely no room for a software distributor and developer to take a backwards strep. Showing that they are always thinking forward, Endorphina is seemingly moving forward with Betmotion through a brand new working arrangement. This agreement relates to content, as both will now be joining forces to give players the total gambling experience. Speaking on Endorphina specifically, it represents
Essay Sir Richard Branson is a British entrepreneur. He was born July 18th 1950 in Blackheath, London. He is known as the founder of the Virgin brand and to be quite the adventurer. The Virgin brand consists of more than 400 companies and to mention some of those are Virgin Atlantic, Virgin Galactic, Virgin Trains and Virgin Mobile. He as a person has made several attempts to break numerous world records. Although he had to try 2 times, he broke the record in fastest Atlantic Ocean crossing with
INFORMATION The world is not a stagnant entity. It’s in a constant stage of growth and development. It’s now crucial for companies to be able to adapt and change to keep up with new technologies and developments. Strong, but malleable, business strategies in both diversification and innovation will help any company to keep up with competitors, customer demand, and trends. While a company needs to be able to adjust and grow, these strategies cannot be set in stone. Refusal to change actually hinders
political and technological factors. Task 1.1 Virgin Group Ltd. is a British multinational branded venture capital conglomerate created by entrepreneur Richard Branson. Its core business areas are travel, performing and lifestyle, and it also achieves ventures in financial facilities, transport, health care, food and drink, media and telecommunications; together, Virgin 's businesses contain of more than 400 businesses worldwide. Virgin Group 's date of amalgamation is listed as 1989 by Companies
Virgin America, not to be confused with Virgin Atlantic, is a United States-based low-cost airline founded in early 2004. After beginning service in August 2007, Virgin America completed its IPO in November 2014. Virgin America markets itself as a low-fare, high-quality service for long-haul flights across the United States. Though the airline’s main hub is in San Francisco, focus city hubs are operated in both Los Angeles and Dallas. Commonly confused for Virgin Atlantic, Virgin America, while initially
Looking at it as a company and the products they offer, it is evident that Virgin Media cater to households and businesses with multiple users at one time which requires extremely high speed broadband services with unlimited downloads. Hence, knowing their consumers and being focused on them is how the company is creating value for itself in the first place. Virgin Media creating value for customers: In March 2011, Virgin Media announced the release of it 's TiVo Box which would revolutionize
AJNRR Consulting Virgin Blue Holdings A Strategic Analysis Prepared by: Andy Ley Joachim Brastein Nathan Westgarth Rishi Dave Ron Stanley * * Contents 1. Executive Summary 2 2. Virgin Blue Now 3 2.1 Introduction 3 2.2 Virgin Blue Overview 3 2.3 Virgin Blue’s Current Strategy 3 3. Outside Virgin Blue 4 3.1 Macroenvironment 4 3.2 Industry Analysis 4 4. Inside Virgin Blue 6 4.1 Resources 6 4.1 Capabilities, Distinct Competencies