Virgin Mobile USA

Case Analysis: Virgin Mobile USA: Pricing for the Very First Time April 14, 2012 History As part of the Sprint prepaid brands, Virgin Mobile USA is a mobile phone service that offers Android-powered smartphones and pre-paid web access phone service. Virgin Mobile-branded phones are widely available in over 40,000 stores nationwide, including Target, Walmart, Best Buy and Radioshack. Virgin Mobile USA’s service is based on a non-contract basis, offering a freedom of service to their customers

Problem Statement Virgin Mobile is launching its services in USA in the summer of 2002. It has to decide on its pricing strategy that would attract and retain subscribers. Situation Analysis Customer: The target consumer group is youth aged between 15 and 29 years. Penetration in this segment is significantly lower and the growth rate is projected to be robust in the coming years. Most of them have a history of poor credit quality, no credit cards and no facility to pass credit checks. The revenue

Odette School of Business, University of Windsor Write-up Title of case: Virgin Mobile USA: Pricing for the Very First Time Key person and his / her position in the organization: Dan Schulman, CEO of Virgin Mobile USA Key issue or decision that must be made: The key issue for Virgin Mobile USA is to select a pricing strategy that will both attract and retrain subscribers. Basic facts of the case: Virgin is a U.K-based company led by Sir Richard Branson and is one of the three most

STUDENT: | Louis-Claude ROUX | PROFESSOR: | Philippe René Gillet | CASE: Virgin Mobile USA “Pricing for the first time” | DATE: 20/02/2012CLASS: MBS-Entrepreneuriat | PART I) ANSWERS BASED ON MY “GUT FEELINGS” Virgin Mobile targets the 14 to 24-year-olds market. The case lays out three pricing options. Which option would you choose and why? I would go for option number two for several reasons. The first one is that I think offer number one is not sufficiently different from the rest

EXECUTIVE SUMMARY This plan seeks to investigate the viability of establishing Virgin Mobile in Nigeria, then launch upon conviction that the environment is conducive and how we will get our mapped-out target to use our services. For purpose of analysing the business environment, PESTEL and SWOT analysis was used and the focus was basically on the telecommunication industry. PESTEL demonstrated that the environment is conducive for our company and products though there are a couple social unrests

Marketing [pic] Virgin USA Francesco Marani Problem Statement Virgin mobile is entering the US mobile market. Low brand recognition in USA and limited financial resources for advertisement represents a constraint because to enter successfully in such a market Virgin needs to swiftly attract its potential target customer, in order to establish a critical mass and financial strength to defend itself from incumbent and/or other potential entrants (price-wars, dumping, etc…). The profile

Power – Strong o Current cell phone service providers are numerous, which allows for many options for buyers. • Barriers to Entry – Weak o There is nothing that will prevent Virgin from competing to an untapped market. • Threat of Substitutes – Weak o There are very few substitutes available that offer mobile and immediate communication. Alternative like pagers are outdated & this target market cannot afford sophisticated PDA service. • Degree of Rivalry – Strong o Competitors have

consider in order to ensure that Virgin Money will be a success in Canada? One issue Branson definitely has to consider is the loyalty and strong confidence of Canadians in their banks. This confidence is shown in a recent survey where 85% of Canadians expressed confidence in their banking system, 92% agreed that the strength of the large Canadian banks is critical to the health of the overall economy, and 91% are confident that their deposits are secure. Therefore, Virgin has to come up with a good overall

Virgin Mobile Pricing Strategy Situational Analysis Virgin Mobile, a MVNO is planning to launch its services in USA. It’s target is underserved Demographics of 15-29 years as this age group is underserved by the regular telecom operators due to their low credit score ( Under 18 demographic cannot go for contract). They are planning to launch their product with service offerings that focuses on value added services. Problem Statement * The industry structure is such that supports post-paid

Introduction: My company Asurion is a leading insurance provider for wireless devices, home appliances and satellite receivers in the USA and Canada. Also, the company is giving insurance services in Europe and Asia. Asurion is an IT savvy company and headquartered in Nashville, Tennessee, USA. Asurion supply chain system depends on the country and region. Information Technology is mixed with contractors and full-time employees. Most of the critical IT software application development contracted