Volkswagen Phaeton

The Jeep market in the USA has been divided into a number of segments, among which are demographic, psychographic and behaviors of the target market. This paper shall focus on the Jeep market in the U.S. and more specifically the demographic and psychographic characteristics of the market and behaviors of target market. Demographic Segmentation Demographic segmentation refers to segmenting a target market through population characteristics such as age, ethnic background, race, education, gender

A LOOK IN TIME The chevy impala was a car that was highly honored in america because of the style and size of the car. The 1960 chevy Impala, was the best-selling automobile in the US, and continued to hold that position for the next decade, this was because of the large production numbers, and For decades, it set the standard in comfort and value, it was even considered to be an American muscle car. For many, just hearing the name Impala brings an emotional response. Whatever comes to mind probably

While it seems most transportation issues, such as roadway, bridge, and mass transportation focus on metropolitan areas, one Texas county believes that focus should change. William County, a suburban county outside of Austin, Texas, plays host to the 19th annual Williamson County Growth Summit. The summit, sponsored by the Austin Business Journal, addresses the metropolitan region’s growing transportation needs. A blue-ribbon panel of private enterprise and government authorities, convening at the

With General Motors participating in a federal government bailout and becoming debt-free, it has set the future standards very high (Kinicki & Williams, 2013). Increasing the profit margin by 4% to provide a 10% profit margin would set GM ahead of other automobile industry competitors. The bailout also released GM from federal corporate taxes for several years in the future. This in itself is a tremendous cost savings. Even though GM has been given some advantages, it is experiencing problems

The Chevrolet Camaro and the Ford Mustang rivalry has been out for a long period of time. Some people say the Camaro is better, but on the other hand there are people saying the Mustang is better. “The Ford Mustang has blown past the Chevy Camaro as America’s best-selling pony car and in June, it was even close” (Migliore 2). There are many factors that can affect this topic from the sunroof to the wheels. Although the Camaros and Mustangs are similar in appearance, they differ in the important aspects

Mason City is a city full of culture. From the Frank Lloyd Wright houses, to the historic downtown, and the tourist attraction to the many museums and parks within the city. Mason City was the cultural hub of North Iowa during World War I. Not only did residents of the city want time away from thinking about the impact of fighting the war overseas, they also wanted to be entertained through festivals, parks, and sports. In 1916 the Chamber of Commerce opened in Mason City which helped develop this

In about a decade, self driving cars have transformed from a distant, futuristic dream to a close certainty. As people begin to acclimate to the idea of self-driving cars, developers, such as Google, Tesla, Audi, and Nissan race to create the best, road-ready, consumer-ready vehicles that are able to navigate our streets independently. While I believe will soon be widely adopted by the young and old alike, the reality is these cars will be more expensive and may be difficult for your average joe

Detroit, Michigan, located near the bottom of the state, is home to many different things. For example, people, sports teams, and of course the North American International Auto Show. The North American International Auto Show, once name the Detroit Auto Show, is one of the most popular events that takes place in Detroit, Michigan (NAIAS WEBSITE). The event takes place every year and brings in quite a few tourists to the city, which means lots of money comes as well. People from all over the world

In the 1800s, the first Steel Mills were built in Youngstown, Ohio and it’s economy flourished their Steel Mills produced the majority of steel used in World War I, their economy picked up once again during World War II. This created many jobs. On September 19, 1977, “Black Friday,” was started. It was the beginning of the end for Youngstown, Ohio’s stable economy. On September 19, 1977 Youngstown starting losing the steel industry jobs, this lasted until the mid 1980s. Youngstown, Ohio became apart

Chevrolet has a wide range of vehicle models and sizes sold in a variety of countries all over the world. There are several strengths and weaknesses associated with the wide range of product mix produced by the company. Chevrolet has a wide range of innovative products and designs along with strong branding strategies, as well as known product durability. The company’s product mix includes large trucks, delivery vans, full-size, mid-size, compact, and subcompact automobiles, sports cars, and racecars