Wallace Nutting

In his article “Revitalization Movements,” Anthony F.C. Wallace theorizes that abrupt transformation of religions come about to help individuals and cultures deal with extreme stress and also take a major role in their sociality. Wallace defines a revitalization movement as a deliberate, organized, conscious effort by members of a society to construct a more satisfying culture. Revitalization is not a classic process of culture change. The classic processes include evolution, drift, diffusion, historical

Another unique delivery of antimodernism is perpetuated by Wallace Nutting of Rockbottom, Massachusetts. Congressional Minister turned enigmatic entrepreneur, Nutting was primarily interested in the Colonial Revival as a profit making venture than a guidepost of sophistication. He did, however, note the importance of the movement’s ideals. Thomas Denenberg’s Wallace Nutting’s Invention of Old America is a successful encapsulation of antimodernist tendencies during the Colonial Revival that cannot

capture the antiques at bargain prices.” Though Jessie and George Gardner relished the pursuit of collecting and philanthropy, it was almost always about the profitability. This discussion offers a connection to Thomas Denenberg’s use of Wallace Nutting. Like Nutting, the Gardner’s excelled in a plethora of marketing techniques and entrepreneurship. She further links the importance of consumer culture that Denenberg alludes too. Chapter four is devoted Henry Flynt and his efforts in historic preservation