Whisky

MKTG 111 Group Portfolio Assignment Canadian Club Whisky December 9, 2011 Table of Contents Introduction 3 Overview 3 Strategic Analysis 4 Recommendations 5 Competitive Analysis 8 Target Market Analysis 9 Positioning Statement and Positioning Map 10 Marketing Communications Analysis 15 SWOT Analysis 17 Bibliography 18 Introduction The popularity and worldwide success of Canadian Club can be attributed to more than just its great flavour. Review of key marketing components

“Suntory Whisky” Topic: Suntory Whisky Organization: Topically Specific Purpose: I want my audience to understand more about Suntory whisky and the history behind it. I. INTRODUCTION A. Attention getter: In the movie “Lost in Translation” a director is telling a non-Japanese speaking actor to advertise a whisky. This scene in the movie increased awareness of whisky in Japan, specifically Suntory, which is what I’m talking about today. B. Relevance: Whisky is a common liquor; most will have tried

Some Facts About Whiskey or Whisky By Ed Elam Jun 15, 2012 When discussing whisky the first thing that needs to be know is that there are two legitimate spellings. The Scotts and Canadians spell whisky without the "e", while the Irish and Americans spell it with an "e" as in whiskey. This should be the first indication that the world of whisky is a very complicated one and has many regional differences in taste and production. This is part of what makes whisky such an interesting and enjoyable spirit

1.Political- regulatory environment Political environment According to World Bank Group(2016), Hongkong is the fifth ease place of doing business with DTF score of 83.67, which means the regulation environment in Hong Kong helps the starting of a joint venture in general. This represents in the sector of paperwork for starting a business, burden of tax compliance, ease of enforcing a contract and the matters relating to trade. Political Risks Hong Kong is a free port and does not levy any customs

Political-regularity environment Policy can contribute to constrict or to empower business (Allan, M 2016). Based on the current situation, the joint venture needs to sell single malt whiskey to Hong Kong as well as import from Tasmanian (Australia). Therefore, the political-regularity environment of Hong Kong and Australia are vital to determine whether will Chet continue joint a venture. From the perspective of Hong Kong, firstly, Hong Kong government advocates a free market and free enterprise

Gin is one of my favorite spirits as well as the number one ingredient chosen to create cocktails by bartenders around the world. It is a neutral grain spirit that is redistilled with botanicals to extract the aromatic compounds, with the predominant flavor being juniper berries. The variations among gin products are the results of the differences in combinations and concentrations of these botanicals in the distillation process. In this article, I will introduce you to some remarkable gins to demonstrate

associated with success and achievement, as well as accelerating thirst for Scotch, understanding each culture is important. The self-satisfaction associated with achieving a goal may not be enough to persuade Chinese consumers to purchase Scotch whisky. The Chinese market for Scotch Whiskey is highly segmented because self-satisfaction from achieving a goal is not enough; they need acknowledgement of achievement from others. For advertising for the Chinese, the scotch would need to be represented

Whiskey is a unique spirit, with a unique taste. Period. While it would be wrong to say whiskey is unique in its own right since other spirits have some traits in common with whiskey. Vodka, for the most part is also made of grain. Brandy is kept to mature in barrels. Rum has a similar range of unaged and aged expressions, as does the Mexican favorite tequila. Those last three often benefit from aging in used whiskey barrels. Gin may not seem to be related, but its grain spirit, and its ancestral

Managing Business Operations Case Analysis: Blanchard Importing and Distributing Co. Inc. (HBS Case 9 - 673 - 033) Submitted by: Tushar Kothavale (130) NMIMS, FT MBA 2009-2011 1) Correct the Economic Order Quantity (EOQ) and Reorder point (ROP) quantities for each of the five items mentioned in the case. We first predict the annual demand for the year 1972 based on trend for 4 months of 1972 based on corresponding months of 1971. Calculations for Annual demand (R): The assumption made

Managing Business Operations Case Analysis: Blanchard Importing and Distributing Co. Inc. (HBS Case 9 - 673 - 033) Submitted by: Tushar Kothavale (130) NMIMS, FT MBA 2009-2011 1) Correct the Economic Order Quantity (EOQ) and Reorder point (ROP) quantities for each of the five items mentioned in the case. We first predict the annual demand for the year 1972 based on trend for 4 months of 1972 based on corresponding months of 1971. Calculations for Annual demand (R): The assumption made