WWE Brand Extension

WWE Summerslam, the biggest event of the summer, ended with disappointment. What started off as a promising event, with the superstars in every match scarfing their bodies to win the match, yet it ended as disappointing as the Pacquiao Mayweather fight. From the Randy Orton Shamus match down to the divas match, we saw superstars sacrifice their body. The Big Show took to the middle roped to send his 7' 425lbs body through the air, trying to do whatever it took to win the Intercontinental title

The main event for Wrestle Mania 32 is set. Come April 3, Roman Reigns will face off against Triple H for the World Heavyweight Championship Title. In a little over a month from now at the WWE yearly celebration Wrestle Mania will take place in AT&T Stadium in Arlington, Texas. WWE Hall of Famer Sgt. Slaughter has been on a cross-country tour as an ambassador for the corporation, promoting the festivities to take place in the week leading up to the big show. We at The Egalitarian had the privilege

is the SmackDown exclusive “PPV” is battleground. Now first off you me ask me why I put PPV in quotes. I do think maybe 1% of the people who watch these, buy the PPV’s anymore and 99% of people are watching on the WWE Network. For this blog, I’ll call it a PPV because that is what WWE calls it. In this blog, I’ll be giving my take on each match as they are happening. I am going to do like the barstool pizza reviews and rate each match on a 1-10 scale at the end. Also, odds of a 10 are slim because

decades they have operated in the health and beauty industry, have been well known for their good quality, low cost products aimed at females. However, the brand is not that well recognised for their male products. In particular, the mens apparel product line is unpopular.

Brand extension refers to marketing strategy in which same name of a brand is used in a different product category. In short it is similar to brand stretching. Brand extension helps in evaluating opportunities related top product category, it identifies resource need and it helps organization to increase brand equity. brand extension is successful when customers value and goals match with that of core business and when these goals and value are personified in a brand then the brand is more acceptable

in regards to the direction they wish to take their brand. Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well- developed image uses the same brand name in a different product category. Brand extensions have been used successfully by many corporate giants, such as Arm & Hammer with the starting product being baking soda and extensions such as laundry detergent. However, extending the brand isn’t always as lucrative as it may appear. Arizona

Brand Extension, basically, is a peculiar strategy related to the Brand management. There are various factors that tend to affect the brand extension process. These may include Parent Brand experience and awareness, brand image, perceived extension fit, perceived Quality, perceived performance and similarity of the products. Moreover, the parent brand loyalty, equity and personality also play a huge part in the brand extension process (R. Priyadharsini et al, 2013). The research analyzing brand extension

to the world of marketing and customer-based brand equity. So where did the journey of trust start and what did is the product like? Horlicks is a malted hot milk drink and it is was launched in India as part of the British Army that used it as a dietary supplement. Initially, the product was primarily used in eastern and southern India. Since then, the brand has grown to become one of leading health food drinks across

that managers should concentrate their efforts primarily on brand loyalty and brand image, which have high importance in the construct of brand equity. In the highly competitive sportswear industry, the key is to create a unique, favourable, and strong brand image to provide customers with a reason to buy the brand, then work to keep their loyalty and gain their repeat business Brand extension strategy consists of using an established brand name to launch new products ([16] Keller, 2007). Data were

EVALUATING THE VARIOUS FACTORS EFFECTING BRAND EXTENSION IN FMCG Abstract Purpose: Brand extension refers to the use of recognized brand names for introducing new offerings . In a typical brand extension situation, an established brand name is applied to a new product in a category either related or unrelated, in order to take advantage of the equity of the core brand name. The present study is based on two highest selling FMCG companies in India i.e. Hindustan Unilever & ITC. Indian Tobacco Company