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Confronted with fierce competition and the current global economic crisis, it becomes a hot topic in Hotel Industry how to maintain and raise revenues. By shifting focus from „Goods-Dominant Logic‟ to „Service-Dominant Logic‟, Service Science presents a new perspective on value creation and service experience. In

GlaxoSmithKline company profile Francis Weyzig Amsterdam, October 2004 Summary Business description GlaxoSmithKline (GSK) is one of the world’s largest research-based pharmaceutical corporations that discovers, develops, manufactures and markets branded human health products. Headquarters: UK, with additional operational headquarters in the USA Global presence: about 160 countries Primary markets: USA, France, Germany, UK, Italy and Japan Employees: approximately 103,000 GSK key figures

office whilst there are a thousand or so working in the different factories of Sarap’s 3rd party manufacturers and outsourced agencies. Research Design & Methodology The construction of this paper needed several facts and information which were obtained primarily through public and private sources alike. The websites of the following government agencies were accessed to get the necessary and pertinent information needed as references for this study: ▪ National Statistics