Yvon Chouinard

Morgane VERRIER BS5 1A On March 14th, 2015 US MANAGEMENT & LEADERSHIP Yvon Chouinard Final Assignment   Table INTRODUCTION 3 The company – Patagonia 4 Management & Leadership style 6 Decision – Making process 9 Behavior style 12 Staff involvement 14 CONCLUSION 17 REFERENCES 18   INTRODUCTION This report is about an US manager / leader from the private sector, with a high profile. Yvon Chouinard was born in 1938 in Lewiston, Maine (USA), is a climber, mountaineer and American entrepreneur

In the world of business, few men stand out as boldly as Yvon Chouinard, who since 1965, has been exploring, cultivating and innovating a whole industry of its own built upon a love for the outdoors. Chouinard’s life story revolves around the concepts of entrepreneurship, sustainability, and passion; in success and failure, and the great irony of economic status. This unlikely journey of a businessman can best be explained through, Yvon’s background, his skills, traits and qualities, and lessons

leader that will be discussed in this essay is Yvon Chouinard whose transformational style of leadership along his spirit of adventure and ingenuity has impacted his employees and the world to think responsibly about business. Making his company Patagonia, one of the leading brands of outdoor equipment and clothing in the world that is dedicated to environmental

Patagonia is a maker of outdoor equipment, clothing and it is a very unique company. Yvon Chouinard and wife Malinda had built a business based on their philosophy and ideals which they themselves lived by. His commitment and dedication to environmental preservation, being in harmony with nature and people enabled him to allow his employees to fulfill their lives outside of work also. They were permitted and encouraged to balance work, play and family. As most were surfers, skiers, bikers and mountain

The Case of Patagonia Company Patagonia was founded in 1957 by Yvon Chouinard, an avid and renowned outdoorsman. With the superiority of Yvon’s designs, by the late 1960s Chouinard Equipment had an estimated 80% of the US market for climbing hardware.In the late 1960s Yvon shifted his attention to the sale of quality outdoor clothes. His company continued to grow slowly until 1972 when the clothing line took off.(Merchant,Stead 2012) We began to grow at a rapid

Sustainability, by Christina R. Weisser, the story Let My People Go Surfing by Yvon Chouinard explains the purpose of his company, and how his goal was to save the world, one fleece jacket at a go. Being a climber, surfer, an entrepreneur, an environmentalist and a known philanthropist, he certainly stands out as one of the few business men who attained success based on his own terms of creating a business. Chouinard never set out to become a businessman. He simply wanted to make the world a better

1 Introduction Patagonia was founded in 1957 by Yvon Chouinard who defines himself as a reluctant business man. He started his business as a way to climb and surf year long, seeking to build the best product to satisfy his passion. “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.” –Patagonia's Mission Statement Patagonia grew out of a small company that made tools for climbers. Alpinism remains at the heart of a

Yvon Chouinard is an environmentalist, entrepreneur, and philanthropist, legendary climber, and surfer. He is also a writer, writing essays on outdoor climbing issues and ethics, and more recently publishing a book about mixing environmentalism and sound business practice in corporate policies (Green Economy Initiative, 2011). Chouinard is most noted for his clothing and gear company, Patagonia, Inc., where he has constructed a culture that strives to create an ideal working environment where employees

Yvon Chouinard’s autobiography Let my people go surfing (2005), Chouinard asserts his ideas in order to teacher the audience his views and how he made Patagonia so successful. The Financial Philosophy chapter in Chouinard’s book persuades the reader that he has the best views to make a successful business. The chapters use of pathos persuades the readers by using their emotions to like his beliefs. Logos in this chapter provides statics to prove why his beliefs are the best. The expert testimony

Chouinard Equipment, an outdoor gear and climbing equipment company, was founded by Yvon Chouinard, a mountaineer that went into the business of running stores not necessarily for profit but for the environment (Cortina, 2017). The Patagonia labeled was first created in 1973 (Cortina, 2017). Patagonia committed to donating to environmental groups. Since 1985, the company has made $79 million (Cortina, 2017). The values of Patagonia’s brand are to tell people what the company stands for. The elements