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Summer 2012 NEW YORK UNIVERSITY STRATEGIC MARKETING PLAN Strategic Marketing Plan Model S Premium Electric Car, Tesla Motors Inc August 20, 2012. New York University Author: Partha Mitra 2 Strategic Marketing Revision History Date Version Description Author 07/07/2012 1.0 Initial Draft – Purpose, company mission, company overview, industry analysis, Appendix Partha Mitra 14/07/2012 1.1 Added Competitor Analysis, SWOT Analysis, References

__________________________________________________________________________________ 4. “Net Neutrality Bounceback.” Telephony 247.10 (2006): 30. AUTHOR Wilson, Carol DATE Jun 5 YEAR 2006 PUBLICATION Telephony LOCATION Chicago PUBLISHER Prism Business Media VOLUME 247 ISSUE 10 PAGE NUMBERS 30 LINK --- But the commercial and consumer interest forces that are backing www.savethelnternet.com and similar efforts remain determined to build support for government regulations to prevent tiered, or premium

Case Study > Data Warehousing Continental Airlines I. Executive Summary Table of Contents I II III IV V Executive Summary The Decision to Invest Implementation New Business Strategies ROI 2 4 6 9 19 20 Technical Appendix A Continental’s comeback from “Worst to First” is an airline industry legend. Now the company is engaged in a new initiative to move from “First to Favorite.” To support this ambitious initiative, Continental tapped into its Enterprise Data Warehouse and expanded it