Zynga

The company Zynga, which was conceived in 2007 by founder Mark Pincus, became a top company in the social gaming world. At first, they partnered with Facebook to get their games noticed. Soon enough, over a billion of their users were playing fun and addicting games like Poker and Words With Friends. Zynga.org was also created to help donate in-game profits to various nonprofit organizations to help better the future of many individuals through gaming. Not only that, their employees would also

Zynga From Jewel Quest to World of War Craft, gaming has become a nook online. Combing power socials networks such as Facebook, a social network game was developed. Zynga, an American company is the provider of popular social media games today. Zynga was founded in July 2007, and headquartered in San Francisco, California by Mark Pincus. Zynga became one of the world’s fastest growing companies online. Zynga the name originated by the company’s CEO Mark Pincus’ late African bulldog, Zynga. The

CASE ANALYSIS OF ZYNGA HBS CASE BY LUK KA LAI UID: 2012853746 FACULTY OF ENGINEERING OF THE UNIVERSITY OF HONG KONG FACULTY NOVEMBER 2012 Zynga is the world's fastest growing social game company, it brings online games with social platforms. According to Zynga reports of 2nd Quarter 2012 financial results (http://investor.zynga.com/releasedetail.cfm?ReleaseID=695419), it has a DAU of 72million and MAU of 306 million. With the vast amount of active players, Zynga offers incentive

Zynga had a $1.1 billion revenue in 2011, which accounted for 12% of Facebook’s profits for the year. They both use Ernst & Young (E&Y) as their accounting firm. With the law called Sarbanes-Oxley enacted, it was supposed to fix conflicts related to financial system controls & accounting policies. But this holds back the IPO Markets. So now because they can’t go audit their own work they audit themselves because for the life of the gamer in their business model, it is difficult to interpret when

Executive Summary Zynga Inc. (Zynga), is a provider of social game services with 240 million average monthly active users over 175 countries. The Company develops, markets and operates online social games as live services played over the Internet and on social networking sites and mobile platforms. The Company’s games are accessible on Facebook, other social networks and mobile platforms to players globally, wherever and whenever they want. It operates its games as live services. All of its games

games or services involves sharing information, (Zynga Team). Although Zynga has a well planned mission, the problem is that there are not many people who know how to create these video games. Zynga can create a non-profit branch within their organization; this is where it would be beneficial if Zynga partners with MassChallenge. Since there is a high demand for students to learn computer science, students should start learning at a young age. Zynga could create a nonprofit that partners with middle

Summary Zynga was the leader in the social game with the support of Facebook. The demographic representation of the social games extends to women and elderly. The lack of creativity of Zynga pushes the consumer away. This decline is also due to the fact Zynga had failed to change its strategy toward the mobile platform. Zynga relies its sales on virtual goods, which are very limited and difficult in the mobile environment. A lack of diversity to another social network and its subordination to Facebook

On the other hand, while Zynga has managed to keep a positive cash flow in operations for 2013, their cash flow in investment activities were positive for the first time. For a growth company, this could also be a tell-tale sign that the company is at a standstill in deciding what their next project should be. Profitability Assessment Return on Equity Description: Return on Equity (ROE) indicates what each owner’s dollar is producing in terms of net income that is the rate of return on stockholder

What is a logo? In today’s world, it is very important for organizations to protect their intellectual property, otherwise known as creations or inventions, literary or artistic works, symbols and designs, and names and images usually for the purpose of commerce. Intellectual property (IP) is protected in law by trademarks, copyrights, trade secrets, and patents that provide recognition of their security. A logo is a symbol, design, or graphic that is affiliated with a brand, company, or organization

user base is a prime example of a platform and when that value stretches across at least 2 stakeholders from each side of the platform, then we can be sure that it is a multisided platform. 2) Depends (or at least has depended) on complementors like Zynga to bring