Unit 5-6 Question Paper

b) It doesn’t work anymore, but I can’t find anything wrong with it. c) UnlessthezombieseatBob’sbrain,theywilleatAbby’sbrain. d) This movie is boring and stupid.

It is desirable to develop demographic and psychographic profiles of these likely consumers (the target audience).

Over the years we have come to be excited and weary for the new technological advances. However, the outcome of these advances is causing major controversial debates worldwide. A paramount complication with technology has been confronted such as; Distracted Driving and the effect on this based on PSA’s. One might say the public service announcements will affect the numbers of distracted driving, while others believe that public service announcements is doing nothing to diminish the numbers of distracted drivers. With more than a handful of public service announcements on distracted driving to give knowledge of the fatal consequences, it could be argued that PSA’s have been seen yet ignored.

The evaluation of advertisement execution is a component that the campaign aims to influence the issue of drink driving, which per the ‘Bloody Legend – Janine Williams’ article, focuses mainly on young male drivers under the age of 24, as well as focusing on rural drinking. The campaigns evaluation of advertisement execution was to influence the target drivers to speak up in situations to prevent drink driving, instead of being quiet or worrying about what people might think and not speaking the truth.

Each year numerous lives are lost due to careless and irrational driving. The disregard for safe driving has been a predicament to the United States of America for years. Many years Police have relied heavily on speed cameras, breathalyzer tests and heavy fines as a deterrent against unlawful drivers. Over the years fatality rates have increased, so the Department of Transportation and Highway Safety has composed a series of safe driving campaigns. On many occasions the Transportation Department informs and advises the public about the importance of responsible driving. They propagate safe driving through the various channels of the media and

When many think of distracted driving, they automatically recognize texting behind the wheel as the main factor, which is true. However, distracted driving comes in all kinds of forms such as talking on the phone, eating, and even grooming (like applying makeup) when driving. Doing such simple tasks can take away your focus from the road, which can lead to devasting consequences of being in an accident (that can even prove fatal to you or others). As according to the NHTSA, an estimate of 387,000 people were injured in accidents involving distracted drivers in 2011, and the number rose higher in 2012 by increasing by 34,000. Can the Public Service announcement prevent these numbers from rising any more? Launching awareness campaigns and educating

683). It makes sense to target the next wave of young drivers with education on the dangers of texting while driving. Even if a small portion of younger drivers can be properly educated then they will be able to stem the increase of drivers that choose to text while driving. If they fully understand the dangers associated with driving while distracted, the more likely it’ll be that they choose not to be influenced by social acceptance of this dangerous habit. However, targeting the younger drivers with educational campaigns may not be the sole solution to deter this potentially life-taking habit of today’s drivers.

There has been numerous campaigns to raise awareness and reduce accidents and fatalities including ‘Blind’ by TAC (Transport Accident Commission), ‘Get Your Hand Off It’ by NSW Centre for Road Safety,‘Don’t trust your tired self’ by NSW Centre for Road Safety and ‘Stop Revive Survive’ by NSW Centre for Road Safety which identify and attempt to prevent Driver Distraction and Driver Fatigue.

Most advertisements try to convince people to buy their product or persuade to them to stop doing something that is not healthy for them or right. They try to help people make the right decisions. The distracting driving advertising genre tries to stop people from being distracted while driving—talking and texting on their cell phone. A primary care physician at Beth Israel Deaconess Medical Center, Amy Ship stated that “…one study showed talking and driving posed a four time greater risk than undistracted driving. A second study suggested texting raised the risk of collision by a factor of 23” (Talking p.1). This distracted driving ad was created in 2013, and it wants people to pay attention to the road because accidents involving children

According to a study by the Virginia Tech Transportation Institute (VTTI), sending or receiving a text takes a driver’s eyes off the road for an average of 4.6 seconds, which is the equivalent of driving blind at 55-mph for the length of an entire football field (National Highway, 2016). While driving that great of a distance, a plethora of things can come into a car’s path in just under 5 seconds, so it is critical that driver’s in Idaho become aware of the dangers of distracted driving. There have been many different methods that have been applied in Idaho to prevent this from happening, but what would be the best way to help everyone become aware of this problem?

Today in our world, technology is running our generation. People are using their phones in the wrong areas, they were not made to be distractions and cause wrecks to be taken. A lot of people today do not realize is about 40 percent of the wrecks that occur in the world have to do with taking their eyes off of the road for too long. Measures need to be taken to decrease the number of wrecks per year. Although people believe texting and driving should not be finable, people do not realize the injuries/ deaths involved, what the distraction on the road can cause, and enforcement also includes a behavior change.

Driving might not look so easy; it’s a very important for you to pay attention while driving. There are many people who lose someone important to them, due to somebody driving like they shouldn’t. The advertisement introduced a young boy sitting on a wheelchair, and there’s a sentence stating, “Drive stupid and score some kickin’ new wheels.” on the top right corner. When you drive and your not paying attention, it might be the last time your able to get behind another wheel. There aren’t many things stating people to be aware on the streets, just little commercials or ads that are informing people not to; but what is that going to do, nothing, we need more help by the communities to stop this dangerous effect on people.

But these teens, however, were not the only ones to admit they were shaken by the content. According to TODAY, advertising executive Donny Deutsch admitted: “It’s one thing to intellectually get it into our brains, but when you see it this graphically ... I tell you, I couldn’t get through this [ad].” The shock these ads have left on people is solid proof PSA’s are the absolute best way to keep people informed and aware of the consequences of distracted driving.

Before deciding what people are doing, those on the campaign should ask themselves whether they are “asking for a one-time behavior change or a long-term commitment to a new way of life” and if they are “talking to a willing audience or a skeptical one”. This will help determine what activities need to be completed in the campaign to achieve the goal and how each person should approach those activities.

1)     How can the money that is supposed to be spent to advertising now be used?