1-for-All is a super app that allows you to book car rides, get food and groceries delivered to your home and make payments at a wide range of convenience stores, supermarkets and public transport systems. When you sign up for the 1-for-All super app, you have to provide your name, birthdate, home address and credit card payment details. You also need to give the app permission to retrieve your geographic location from your mobile phone so that drivers know where to pick you up or deliver the food that you have ordered. 1 - for - All gives you promotional discounts if you link your social media accounts to the app and do actions such as share reviews on your Facebook page of food that you have ordered through 1 - for - All, and post videos on the app's Instagram account of the scenery during car rides that you book through the app. This morning, a cybercrime group called Beep hacked into 1 - for - All's database and accessed the details of people who have the app installed on their mobile phone. Beep said that they were able to do this because a few employees of 1 - for - All logged into their personal Yahoo e-mail accounts, from 1-for-All work laptops, using insecure passwords. Beep has now released credit card details on the linked social media accounts of many users of the 1 - for - All app. Please address the following questions in your write-up: (1) What should 1 - for - All do to address this evolving situation? (2) How should 1 - for - All use social media analytics to track public reaction to this incident over the next few days? (3) What should 1 - for - All do towards ensuring that this type of data breach does not occur again?

1-for-All is a super app that allows you to book car rides, get food and groceries delivered to your home and make payments at a wide range of convenience stores, supermarkets and public transport systems. When you sign up for the 1-for-All super app, you have to provide your name, birthdate, home address and credit card payment details. You also need to give the app permission to retrieve your geographic location from your mobile phone so that drivers know where to pick you up or deliver the food that you have ordered. 1 - for - All gives you promotional discounts if you link your social media accounts to the app and do actions such as share reviews on your Facebook page of food that you have ordered through 1 - for - All, and post videos on the app's Instagram account of the scenery during car rides that you book through the app. This morning, a cybercrime group called Beep hacked into 1 - for - All's database and accessed the details of people who have the app installed on their mobile phone. Beep said that they were able to do this because a few employees of 1 - for - All logged into their personal Yahoo e-mail accounts, from 1-for-All work laptops, using insecure passwords. Beep has now released credit card details on the linked social media accounts of many users of the 1 - for - All app. Please address the following questions in your write-up: (1) What should 1 - for - All do to address this evolving situation? (2) How should 1 - for - All use social media analytics to track public reaction to this incident over the next few days? (3) What should 1 - for - All do towards ensuring that this type of data breach does not occur again?