1) who the target audience is 2) what kind of advertising to use 3) what the message sh ho

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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All of the following are advertising decisions except
O 1) who the target audience is
2) what kind of advertising to use
3) what the message should be
4) which media to use
5) what types of coupons will be used
Transcribed Image Text:All of the following are advertising decisions except O 1) who the target audience is 2) what kind of advertising to use 3) what the message should be 4) which media to use 5) what types of coupons will be used
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