1. As the Managing Director, list the Marketing Mix approach you would take for the product. All responses must be justified with supporting examples, experiences.
Tropical Leisure Limited has been making high quality Caribbean leisure wears for over twenty-five years, in old rented premises located in the heart of the Barbadian capital of Bridgetown. The company has a flexible labour force of about twenty employees and three directors, only one of whom, namely Mr. Grant, the managing director, is fully active in the business, who wishes to take the business outside of Barbados. Thoughts have been given to launch a small sample on the European market. The company specializes in leisure and swim wear garments for the exotic, high end markets. Their current range consists of tee shirts, shorts, skirts and bath suits in rich vibrant Caribbean colours and styles for men, women and children. The company capacity is 400-500 garments per week, depending on style and continuity of the production run, but additional floor space and machines could be brought in quickly to raise production levels to a maximum of 1000 garments weekly if required. A new pricey clothing line will be launched shortly and as usual the launch will be pre-sold once the launch is advertised.
1. As the Managing Director, list the Marketing Mix approach you would take for the product. All responses must be justified with supporting examples, experiences.
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