1.     Find an example of a firm that operates in the B2C market. Identify the characteristics of the firm’s e-business model.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter18: Personal Selling And Sales Promotion
Section18.2: Salesforce.com Sold On Stakeholder Satisfaction
Problem 1C
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1.     Find an example of a firm that operates in the B2C market. Identify the characteristics of the firm’s e-business model.

2. What are the key attributes of mobile wireless internet devices that add value to users beyond those offered by fixed internet connections?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing