ProgramSunday Night FootballThe Big Bang Theory.The VoiceHow I Met Your MotherAgents of S.H.I.E.L.D.Cost per 30 second spot C3 Rating$594,000$317,000$264,575$168,435$169,7307.95.13.93.23.11. How many households are expected to watch each program?2. Calculate the cost per thousand (CPM) and cost per point (CPP) for each program.3. How should advertisers use these measures when planning a television media buy?

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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1. How many households are expected to watch each program? 2. Calculate the cost per thousand (CPM) and cost per point (CPP) for each program. 3. How should advertisers use these measures when planning a television media buy?