1. Identify and describe some bases for segmenting retail markets. How would a retailer use them? 2. Although the general level of consumer satisfaction is declining, some retailers claim that this is not actually a bad sign. Why? Please explain. 3. Explain the difference between disposable and discretionary income. Which is more important to retailers? 3.
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- 1. Explain the between disposable and discretionary income. Which is more important to retailers? 2. Although the general level of consumer satisfaction is declining, some retailers claim that this is not actually a bad sign. Why? Explain. 3. Identify and describe some bases for segmenting retail markets. How would a retailer use them?Industry watchers blame the introduction of iTunes andother online music streaming sites for the overall decline ofthe retail music store. Most, however, feel that music storeswill somehow remain viable. What are some changes theseretailers could make in their merchandising, customer service,pricing, location, and other strategies to try to reinvent theirbusiness?Please no written by hand and no emage Related to Place strategy in the marketing mix, intermediaries serve three functions, each ofwhich includes multiple activities. Please introduce a retailing store you like the most bydescribing how it serves these three functions with specific activities.
- 1. "Online retail is an established distribution channel," according to the information provided. Do you agree? If you answered yes or no, explain why. 2. Whether mobile commerce is a standalone entity or an extension of an existing online channel, how does the customer say this is the channel that solidifies its importance as a viable customer alternative? 3. Why is it that the ease of all three shopping behaviors, such as how, where, and when, has changed dramatically? Share your thoughts on these three shopping habits.What chellenges does Mall of America face as it strives to continue its success?BB Residential Cleaning and Ironing Services is an on-site residential cleaning and ironing service sold through an online platform. What is your strategy for selling your goods? How will your customers get the good you are selling?
- In a small group, present a plan for a new retail store. Who is the target market? Describe the merchandise, atmospherics, price points, services provided, location, and how you would promote your retail store. Describe how you will differentiate your store from competitors.Consider the following case study, then answer the questions that follow:The narrative around retail can often make it seem that online is the only space that matters. Time and again we see another celebration of the immediacy, convenience or intuitiveness of digital as a channel for both communication and all‐round service delivery. But is digital reallyreducing other channels to obsolescence? Quite the opposite: there’s a huge advantage to be had in bringing product and experience to life through physical touch. Digital can remove the pain points of the retail experience, but only an omnichannel approach can make it fantastic.Let’s take the ultimate digital provider – Amazon. Its business extension into the bricks and mortar store, Amazon Go, was trialled successfully in Seattle and is set to expand globally. The store takes the pain out of retail by eliminating as many of the grocery pain points as possible, starting withwaiting in line. The ‘tap and go’ element, which commenters…What specificattions leads Mall of America taken to acknowledge each challenge?
- What new strategies did Best Buy undertake to reverse the steady loss of sales? Did the retail alterations take place in-store, online, or both, and why was this important How can Best Buy continue its upward trend in the coming years?What is your favorite store? Explain in detail why it has become your favorite, and what other stores can learn from this.Breadth and depth are two important componentsin distinguishing among types of retailers. Discussthe breadth and depth implications of the followingretailers discussed in this chapter: (a) Nordstrom,(b) Walmart, (c) L.L.Bean, and (d) Best Buy