1. Regarding Product Life Cycles and Promotion ______. a. During market introduction, the basic promotion objective is to remind. b. In sales decline, the amount spent on promotion usually increases as firms use reminder promotion to increase demand. c. Persuading becomes important in the market growth stage. d. In market maturity, many more competitors begin to enter the market and the promotion emphasis must now shift to building selective demand for the firm's own brand. e. Promotion blends have to be constant at different life-cycle stages.   2. When two or more companies conspire to keep prices of a certain product they sell at a certain level, these companies are likely guilty of: a. greenwashing b. deceptive advertising c. price fixing d. puffery e. excessive markups

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Introduction to Business Messages

Business messaging refers to a variety of channels via which businesses and customers can interact. SMS or text messaging is the most popular method of communication. Shipment reminders, promotional incentives, marketing offers, and scheduled appointments are all things we have dealt with. These are the types of messages we usually identify with business communication. Business messaging can take place on any digital platform where your consumers already spend some time, with the expectation that communication will be two-way. Business messaging brings comfort and simplicity to customers. Customers expect comfort from pre-sales and post-sales engagements with businesses as they do with friends and family. In addition, messaging is the favored method of contacting a firm for 66% of buyers. Here are a few examples of popular business messaging situations.