1. What are the differences between traditional marketing and internet marketing ?2. How do search engines work to rank a website on the search engine results page?3. Describe the process of on-page Search Engine Optimization (SEO).4. What is Search engine marketing (SEM) and how can it help businesses online?5. In search engine marketing how is the order of 4 paid advertisements calculated?6. What is display advertising and how does it differ from text/search advertisements?7. What are the qualities of a well-designed website ?8. Define what bounce rate is and possible reasons for why websites get bounce rate.9. What are the types of data collected and analyzed by Google Analytics and how doesanalyzing these data help businesses online?10. How can brands benefit from content marketing?

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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4. (a)What are reasons brand managers are allocating more of their marketing communications budgets to sales promotion rather than advertising? Does the increased use of sales promotion undermine brand equity? Explain. (b) What is meant by a sales promotion trap or spiral? What are the options for companies in deciding whether to participate in promotional wars? Explain. (c) Explain the following statement: “overly powerful sales promotions can overshadow the benefits of the brand”
1.What is the role of sales promotion in marketing? 2.Aside from the negative effect on brand equity, what else are the disadvantages of sales promotion? 3.Base from your own understanding, look for three examples of different product/brand in your home that uses sales promotion. (Attached photos here) 4.How does sales promotion help advertising and vice versa? 5.Is sales promotion part of advertising or is advertising part of sales promotion? Explain.
Instructions: Find a print advertisement and answer the questions that follow. 1. What type of advertising is being used? (1 mark) What, in your opinion, is the frequency and durability of the ad? (2 marks) 2. Describe the general mood or feeling of the ad: what emotions does the ad evoke in the viewer? (2 marks) 3. Who do you believe is the intended target market for this ad? Explain why. (2 marks) 4. Describe how colour reinforces the overall message of the ad. (2 marks) 5. What commonly used advertising techniques are present in this ad? Explain how each one is being used. (2 marks)
3 Explain the differences between a bannerad, a pop-up ad, a pre-roll video ad, andsearch marketing (also called search engineoptimization).
MARKETING 01 WRITE ONE OR TWO PARAGRAPHS, please post something that you found significant about "promotion" that is contrary (different) to what you previously thought. Example: If you thought buying an ad, advertisement or making a commercial for your product is the only part of marketing, after reading, you will see that Marketing is much more than just the "promotion" part of the Marketing Mix (4P's).
Procter & Gamble’s ads for Head & Shoulders Intensive Solutions system designed to treat the symptoms of dandruff and seborrhea emphasize the brand name and how effectively it heals the scalp. In addition, its ads demonstrates how easy it is to use the system, which looks complicated but isnâ€™t. This is an example of _____ advertising.comparativedifferentiationalpioneeringinstitutionalcompetitive
Many of Target's competitors are attempting to imitate aspects of its advertising and promotional program. (a) Does this present a threat toTarget? (b) Why or Why not, and howshould Target respond?
In order for an organization to produce a successful marketing plan, there are many elements to consider. Describe what it means by "advertising clutter" and how marketers can avoid content clutter.
-T-MOBILE AND ITS ADS 1) Explain what “bait and switch” is. 2) Describe T-Mobile’s history on advertising issues. 3) Why are there so many issues and actions related to cell phone ads? 4) What advice would you give a cellular phone company about its ads and plans? 250 words max
MATCH THE FOLLOWING 1. newspapers 2. direct mail 3. advertorial 4. radio 5 DIRECTORIES 6 BILLBOARDS 7 MAILING LISTS 8 COLLATERAL MATERAILS 9. media measuring services 10. advertising timing patterns 11. advertising strategies 12. the Internet three types include g A three types include trade, hotel, and general "B We'll leave the light on for you." C last-minute changes are easier to make D easy to target, test and measure E paid advertising that appears to be an editorial F three types include general, commercial, and house G cut-outs, inflatables h. Arbitron, Nielsen, Traffic Audit Bureau
a) explain TWO (2) communication objectives that your chosen brand has adopted in advertising running shoes. Please justify your explanations. (b) Following section (a), how do these TWO (2) objectives aid (or do not aid) in the brand's positioning strategy? (c) Identify and explain ONE (1) price-adjustment strategy that your chosen brand has adopted when advertising running shoes. Please justify your explanation. reference https://drive.google.com/file/d/1iGn_azw19vMXbmM8tzoJOVBSw6HTsmp1/view?usp=drivesdk
13 The marketing concept emphasizes A. creative approaches to advertising and selling. B focusing on the engineering aspects of product design and production. C implementing the highest levels of technology the firm can support. D realizing short-run profits by aggressively selling what the firm can produce E company-wide consumer orientation with the objective of long-run success.

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