Homework Help is Here – Start Your Trial Now!
Business
Management
1.6. Albert Heijn (or AH) is arguably the largest retail chain of Europe, owning super- markets, convenience stores, and online shopping services in food and other goods. AH prides itself on establishing the first modern supermarkets. Founded in 1887 in Oostzaan, the Netherlands, Albert Heijn grew from a humble grocery store to a chain of supermarkets. Its first supermarket was established in 1952, and over the decades, AH has been the shopping destination of choice for the majority of the people living in the Netherlands and nearby countries. The chain comprises more than 850 stores, including more than 200 franchisees. It is now expanding to Belgium, and other European nations. According to a plan published in late 2011, 150 new Albert Heijn stores would be opened across Europe over a five-year period. The first such store was opened in Aachen, Germany in September 2012. AH is known for being an early adopter of information technology, and has been one of the first supermarkets to take on a loyalty-card program. Customers can avail of a discount with a card, called "Bonuskaart" in Dutch. It is issued to them after their personal information is entered into a database. This provides AH with a mine of information about its customers. It utilizes this information to expand its business and push its sales. REQUIRED a. What kind of information do you think AH gathers? b. How do you think the AH has motivated its customers to sign up for the bonus card program? e. What can the AH accomplish with the data it collects? Think in terms of strategy and competitive advantage.

1.6. Albert Heijn (or AH) is arguably the largest retail chain of Europe, owning super- markets, convenience stores, and online shopping services in food and other goods. AH prides itself on establishing the first modern supermarkets. Founded in 1887 in Oostzaan, the Netherlands, Albert Heijn grew from a humble grocery store to a chain of supermarkets. Its first supermarket was established in 1952, and over the decades, AH has been the shopping destination of choice for the majority of the people living in the Netherlands and nearby countries. The chain comprises more than 850 stores, including more than 200 franchisees. It is now expanding to Belgium, and other European nations. According to a plan published in late 2011, 150 new Albert Heijn stores would be opened across Europe over a five-year period. The first such store was opened in Aachen, Germany in September 2012. AH is known for being an early adopter of information technology, and has been one of the first supermarkets to take on a loyalty-card program. Customers can avail of a discount with a card, called "Bonuskaart" in Dutch. It is issued to them after their personal information is entered into a database. This provides AH with a mine of information about its customers. It utilizes this information to expand its business and push its sales. REQUIRED a. What kind of information do you think AH gathers? b. How do you think the AH has motivated its customers to sign up for the bonus card program? e. What can the AH accomplish with the data it collects? Think in terms of strategy and competitive advantage.

Understanding Business
Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
See similar textbooks
icon
Related questions
Question
1.6. Albert Heijn (or AH) is arguably the largest retail chain of Europe, owning super- markets, convenience stores, and online shopping services in food and other goods. AH prides itself on establishing the first modern supermarkets. Founded in 1887 in Oostzaan, the Netherlands, Albert Heijn grew from a humble grocery store to a chain of supermarkets. Its first supermarket was established in 1952, and over the decades, AH has been the shopping destination of choice for the majority of the people living in the Netherlands and nearby countries. The chain comprises more than 850 stores, including more than 200 franchisees. It is now expanding to Belgium, and other European nations. According to a plan published in late 2011, 150 new Albert Heijn stores would be opened across Europe over a five-year period. The first such store was opened in Aachen, Germany in September 2012. AH is known for being an early adopter of information technology, and has been one of the first supermarkets to take on a loyalty-card program. Customers can avail of a discount with a card, called "Bonuskaart" in Dutch. It is issued to them after their personal information is entered into a database. This provides AH with a mine of information about its customers. It utilizes this information to expand its business and push its sales. REQUIRED a. What kind of information do you think AH gathers? b. How do you think the AH has motivated its customers to sign up for the bonus card program? c. What can the AH accomplish with the data it collects? Think in terms of strategy and competitive advantage. d. What could be some of the disadvantages of the card program?
Transcribed Image Text:1.6. Albert Heijn (or AH) is arguably the largest retail chain of Europe, owning super- markets, convenience stores, and online shopping services in food and other goods. AH prides itself on establishing the first modern supermarkets. Founded in 1887 in Oostzaan, the Netherlands, Albert Heijn grew from a humble grocery store to a chain of supermarkets. Its first supermarket was established in 1952, and over the decades, AH has been the shopping destination of choice for the majority of the people living in the Netherlands and nearby countries. The chain comprises more than 850 stores, including more than 200 franchisees. It is now expanding to Belgium, and other European nations. According to a plan published in late 2011, 150 new Albert Heijn stores would be opened across Europe over a five-year period. The first such store was opened in Aachen, Germany in September 2012. AH is known for being an early adopter of information technology, and has been one of the first supermarkets to take on a loyalty-card program. Customers can avail of a discount with a card, called "Bonuskaart" in Dutch. It is issued to them after their personal information is entered into a database. This provides AH with a mine of information about its customers. It utilizes this information to expand its business and push its sales. REQUIRED a. What kind of information do you think AH gathers? b. How do you think the AH has motivated its customers to sign up for the bonus card program? c. What can the AH accomplish with the data it collects? Think in terms of strategy and competitive advantage. d. What could be some of the disadvantages of the card program?
Expert Solution
steps

Step by step

Solved in 5 steps

SEE SOLUTIONCheck out a sample Q&A here
Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Understanding Business
Understanding Business
Management
ISBN:
9781259929434
Author:
William Nickels
Publisher:
McGraw-Hill Education
Management (14th Edition)
Management (14th Edition)
Management
ISBN:
9780134527604
Author:
Stephen P. Robbins, Mary A. Coulter
Publisher:
PEARSON
Spreadsheet Modeling & Decision Analysis: A Pract…
Spreadsheet Modeling & Decision Analysis: A Pract…
Management
ISBN:
9781305947412
Author:
Cliff Ragsdale
Publisher:
Cengage Learning
Management Information Systems: Managing The Digi…
Management Information Systems: Managing The Digi…
Management
ISBN:
9780135191798
Author:
Kenneth C. Laudon, Jane P. Laudon
Publisher:
PEARSON
Business Essentials (12th Edition) (What's New in…
Business Essentials (12th Edition) (What's New in…
Management
ISBN:
9780134728391
Author:
Ronald J. Ebert, Ricky W. Griffin
Publisher:
PEARSON
Fundamentals of Management (10th Edition)
Fundamentals of Management (10th Edition)
Management
ISBN:
9780134237473
Author:
Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
Publisher:
PEARSON
SEE MORE TEXTBOOKS