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5-3. What one department is almost always represented by a person in the buying center?
Step by step
Solved in 2 steps
- Illustrate about how a buying center will play a part to purchase 20 Air Conditioners from a well-known electronic appliance company for its new office branch.what should the firm do if customers want to purchase a product that is not only bad for them (eg. tobacco, alcohol, or fast food) but is also bad for society (eg- higher health-care costs)?2. Why do buying behaviors become more pronounced as products become more complex or risky?