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- 2. What is meant by exposure? What determines which stimuli an individual will be exposed to? How do marketers utilize this knowledge?What types of affective responses to the Ralph Lauren advertisements and retail displays might be created by consumer's affective system?Explain any THREE (3) factors leading to degree of consumers continue to notice a stimulus over time.
- Are 1. selective attention and 2. selective distortion controllable by a marketer? Explain your answer for each one separately?What is meant by attention? What determineswhich stimuli an individual will attend to? How domarketers utilize this?What outlets are in the segment’s evoked set? Will consumers in this segment seek information in this type of outlet?