7 Does a firm have the right to “create” wants and try to persuade consumers to buy goods and ser- vices they didn’t know about earlier? What are ex- amples of “good” and “bad” want creation? Who should decide what is good and what is bad?

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A: *Introduction - Before understanding the effect of various environmental factors on Tropical Leisure...

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A: Business ethics simply means conducting business in accordance with self-admitted moral norms. It is...

Q: What is the difference between a Variable Pricing Strategy and a Price Lining Strategy? Under what c...

A: For any business it is important to set the best price for its product or service. While selling a p...

Q: Deep Learning

A: Deep Learning in Marketing Deep learning is often used in marketing for content generation, real-tim...

Q: Discuss the nature and scope of personal selling and sales management in marketing

A: Personal Selling- It occurs when the company sales representative meets their potential client for t...

Q: [Elanor] Elanor told her good friend Jenny about a brand new state-of-the-art sewing machine, the Se...

A: Since Elanor and Jenny are mentioned as good friends, we could assume that the information sharing w...

Q: Describe the Hollingshead Index of Social Position.Why is occupation weighted more heavily? Wouldthi...

A: The Hollingshead Four Factor Index of Socioeconomic Standing is a survey that assesses an individual...

Q: Recall that the Levi's personal pair project was largely a product differentiation approach. Which o...

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Q: What factors contributed to Taco Bell’s early success?

A: An established brand is able to earn brand equity on the basis of the criterias it represents. They ...

Q: Using relevant examples, explain digital marketing.

A: Marketing, contrary to popular assumption, entails not just communicating and informing about a bran...

Q: All would results to business risk, except.  Changes in customers preferences Stiff Competition C...

A: It is a probability that a company needs to consider that can negatively impact the profit of the co...

Q: Give an example of how a fashion brand can build a relationship with its customer on the long term t...

A: Lets first give a brief about the company we are going to discuss in this explanation and, i.e., Hen...

Q: You see the same ad in Time and Fortune magazines and on billboards and TV. Is this an example of re...

A: Advertisement it is a marketing technique where large amount of customers are communicated together ...

Q: What are social media?

A: Businesses should make their brands more personal communication with their customers in new ways. Th...

Q: Describe the concept of cultural 'particularism'. Explain its influence in a shared global culture w...

A: Shared global culture, a portmanteau of "global" and "culture," can be conceived as a whole way of l...

Q: Describe the organization setup, mission/vision and existing strategies, financial position and comp...

A: Tupperware Brands, a maker and advertiser of kitchen and family items, has announced another organis...

Q: Explain the stages in the personal selling process

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Q: Sectone A dentist in Mexico City, Mexice has decided to target adult orthodontia patients in the sou...

A: Health care is important for the world. There are various health categories. For example dental heal...

Q: Discuss the top 3 (three) skills that lead to effective retail management and the challenges faced i...

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Q: Q: Model the following business process at a supplier. . After a supplier notifies a retailer of th...

A: Introduction Supplier management is the practise of ensuring that an organisation gets the most valu...

Q: State five (5) characteristics of popular (modern) Philippine fashion with an example for each.

A: * Introduction - The modern Fashion features of the Philippine are by large inspired from their fore...

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A: After-sales service are very important for customers as well as for company. Firms that have proper ...

Q: is the core strategy of Tesla Motors

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Q: Describe the differing roles of those receiving messages through traditional versus social media and...

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Q: What is Google's philosophy about advertising? How can less advertising be preferred to more adverti...

A: Advertising could be said as an activity as well as profession where a promotional content is design...

Q: Situation 1 You want to start an online clothing store and need information about the size of the m...

A: Market research is a systematic attempt to obtain data about targeted customer base: learn everythin...

Q: What is the purpose of an institutional advertisement?

A: Advertisement is a method of communicating marketing content to many people at a time. It is one way...

Q: What is involved in sales management?

A: Management is important activity in any company which as the company to manage, plan, control all of...

Q: Discuss integrated marketing communications and the communication process.

A: Marketing communication is the different medium that organisation adopts to exchange information abo...

Q: True

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Q: Explain the difference between pretesting and posttesting advertising copy.

A: Advertising deals with communication of product idea and brand existence in the market. It may use d...

Q: Firms are more likely to imitate a differentiation strategy than a cost leadership strategy. Group o...

A: Cost leadership aims to reduce costs to the bare minimum in order to offer customers lower pricing a...

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A: A sales compensation strategy specifies how different salespeople will be compensated for their cont...

Q: Explain the value of direct marketing for consumers and sellers.

A: Ans. Introduction    Direct marketing is that form of marketing in which a business organization com...

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A: Segmentation is the first and primary activity for any marketing campaign. in this method a large po...

Q: Elaborate 5 potential failures or problems in Digital Marketing Planning.

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A: Digital marketing is the process of businesses endorsing products, offerings, as well as brands thro...

Q: What are the characteristics of good promotion objectives?

A: Any effort made by a company to communicate with potential customers is referred to as a promotional...

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Q: Why is social integration important for brand management?

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Q: What is the difference between government regulation and self regulation?

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Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.